Animation and Digital Solutions for Product Launch and Marketing

At Random42, we offer 3D Medical Animation and interactive services tailored to support product launches for the biotech and pharma industries.

We have worked extensively on product launches, meaning our team is well-versed in complying with legislation and regulations across all pipeline phases.

Our digital assets bring the science to life and can be used for press releases/news announcements to showcase clinical trial data at all pipeline phases or at product launch.

Once we create an animation, it can then be used on the approved product website to educate healthcare professionals (HCPs), or for patients and other influential target audiences on the mechanism of action of a drug or device.

Biotechnology Animation for launch and marketing
Pharma Biotech Product Launch and Marketing

A complimentary visual toolkit is also developed, including:

  • Eye-catching 3D images rendered on a clear transparent background for integration into PowerPoint slide decks or for other print materials (such as backdrops for booths)
  • Shots from the animation rendered at HD 1920x1080p
  • Short clips around 10 seconds in length are exported so they can be inserted into a slide kit, sales aid, or for social media purposes
  • Looping clips for use on websites and social media channels
  • Social media banners

Animations can be utilized across a broad range of launch-related applications, such as:

  • Websites
  • Print materials/handouts
  • Social media
  • Brand Imagery
  • HCP/Patient education
  • Booth backdrops
  • Augmented Reality
  • Virtual Reality
  • Interactive experiences

The voice-over on the animation can be modified to target a different audience, with alternative language and terminology reflecting the pipeline stage and/or the target audience.

Pharma Biotech Product Marketing

Assets can be leveraged into sales packages for healthcare professionals, to help sales representatives convey the science behind a product. A sales package can include:

  • Informative leaflets
  • Educational printouts
  • Video brochures
  • A tracker/QR code that initiates an augmented reality experience

We have a specialist team of in-house developers that create augmented reality (AR), virtual reality (VR), and interactive pieces that can support all parts of your launch, including events and PR. Bringing traditional marketing materials to life with engaging digital content that is easily accessible via a smartphone or tablet.

View a selection of our scientific animation case studies for product launch and marketing below…


cellectar logo

‘‘Extremely happy, everybody was great on the team. They answered all our questions and made it look easy. The end result is perfect.

Executive Coordinator, Cellectar Biosciences


‘‘The presentation was dramatically enhanced by the video, which looked fantastic on the big screen. Thank you and the entire Random42 team for your excellent work and for getting the final edition to me in time for the conference. All very much appreciated!

President and CEO, Vallum Corporation


‘‘The quality of the work produced by Random42 sets them apart and helps us quickly tell our scientific story more clearly. The high-quality production value is bolstered by their depth of knowledge. Together, that helps us tell the story of a complex disease and cell-based treatment and make it understandable to professionals and laypeople alike.’’

CEO, Brainstorm Cell Therapeutics

Phathom logo

‘‘Working with the Random42 team was a seamless collaboration, where they exhibited great project management skills, clear & thoughtful communication, and delivered high-quality work that was visually appealing. Our team was impressed with the final products!’’

Medical Affairs, Phathom Pharmaceuticals

For the latest in Medical Animation

and Scientific Storytelling


Please get in touch with any questions, enquiries or project details and a member of our team will get back to you as soon as possible.

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