Animation and Digital Solutions for Product Launch and Marketing
At Random42, we offer 3D Medical Animation and interactive services tailored to support product launches for the biotech and pharma industries.
We have worked extensively on product launches, meaning our team is well-versed in complying with legislation and regulations across all pipeline phases.
Our digital assets bring the science to life and can be used for press releases/news announcements to showcase clinical trial data at all pipeline phases or at product launch.
Once we create an animation, it can then be used on the approved product website to educate healthcare professionals (HCPs), or for patients and other influential target audiences on the mechanism of action of a drug or device.
Animations can be utilized across a broad range of launch-related applications, such as:
- Print materials/handouts
- Social media
- Brand Imagery
- HCP/Patient education
- Booth backdrops
- Augmented Reality
- Virtual Reality
- Interactive experiences
The voice-over on the animation can be modified to target a different audience, with alternative language and terminology reflecting the pipeline stage and/or the target audience.
Assets can be leveraged into sales packages for healthcare professionals, to help sales representatives convey the science behind a product. A sales package can include:
- Informative leaflets
- Educational printouts
- Video brochures
- A tracker/QR code that initiates an augmented reality experience
We have a specialist team of in-house developers that create augmented reality (AR), virtual reality (VR), and interactive pieces that can support all parts of your launch, including events and PR. Bringing traditional marketing materials to life with engaging digital content that is easily accessible via a smartphone or tablet.
View a selection of our scientific animation case studies for product launch and marketing below…