Medical Augmented Reality
Random42 Augmented Reality (AR) apps use visual recognition technology, where users simply point their smart device at a tracker which activates an experience, such as interactive animations, holograms, 3D models and games.
Imagine bringing traditional marketing materials to life with digital content that is easily accessed by downloading an app, and simply scanning a page to activate content.
This could include disease education videos, pharmaceutical MoAs, interviews with scientists, tours of R&D facilities and showing how a new device or diagnostic equipment works. AR can also be utilized for congresses and conferences to bring banners or large back drops to life with engaging content.
Based on our ongoing research into the application of AR in scientific communication, we have continued to evolve our technical approach to visualizing digital content within our real-world surroundings. More recently, AR ‘markerless’ experiences have been developed, which use surface recognition technology to anchor the interactive content to any flat surface.
The introduction of this ‘markerless’ technology means that the AR experience can be placed almost anywhere, for example on a booth platform at a congress or the centre of the table in a meeting. This advancement in technology has really pushed the limits and expanded what can be achieved through the use of Augmented Reality.