Medical animation studio - about Random42

WHO WE ARE

Random42 consists of scientists, artists, animators and programmers, who collaborate to effortlessly intertwine the worlds of science, art and technology, producing some of the most impactful scientific imagery, stories and interactive experiences.

Located in the creative heart of Soho, London, we are continuously expanding our hardworking and dedicated team, striving to improve on quality year-on-year and maintain our position as a global leader.

ABOUT OUR WORK

Medical animation serves at the core of our work and our scientific storytelling and drug visualization help form the foundation of a pharmaceutical marketing campaign. We have produced work for a large variety of different companies, ranging from huge pharmaceutical giants to small innovative biotechnology companies (and everyone in-between).  We have completed projects for all of the Top 25 Pharma companies, working directly with scientists as well as marketing and procurement teams.

We have also worked extensively in the areas of consumer health, medical devices and diagnostics tests, animal health, in addition to collaborating with the film industry to develop various documentaries that can be seen in IMAX theatres globally.

Random42 is recognised by the UK Department of International Trade as one of the leading innovative creative companies in the country and we have represented the UK at events all over the world.

We have also been honoured with a Queen’s Award for excellence in International Trade. The globally recognised awards have a long history of celebrating exceptional UK businesses and are considered the most prestigious business awards in the UK. The category of International Trade recognises businesses who have demonstrated substantial international growth in overseas earnings and commercial success within their sector.

History

Founded in 1992, Random42 was a pioneer of the medical animation industry, a fusion of art and science to meet an emerging demand. We were one of the first to develop animated sequences used to demonstrate the mechanism of action (MOA) of a drug or disease area.

Since then, we have developed into the largest company within this space and have diversified into a variety of other innovative digital areas, including virtual reality, interactive experiences, augmented reality and booth installations.

Many people ask us where the name Random42 comes from…
Responsibility lies with our founder, Hugo, who had a particular interest in chaos theory when the company was established – this is where ‘Random’ is derived from. The ‘42’ was inspired by the Douglas Adam’s book, ‘The Hitchhikers Guide to the Galaxy’, where a supercomputer is asked the ultimate question of life, the Universe and everything, to which the computer replied simply…. 42.