Our approach to medical animation

As the global leader in providing scientific digital solutions to the pharmaceutical and biotech industries, Random42 has won over 175 awards for medical animation, scientific storytelling and scientific virtual reality.

Through medical animation, Random42 is able to take you on an immersive journey, exploring complex biological processes and explaining how cutting-edge treatments can be used to overcome various conditions.

WHAT IS MEDICAL ANIMATION?

Medical animations are short educational films that can be utilised for a variety of purposes.

HOW MEDICAL ANIMATION VIDEOS CAN BE USED:
  • Create brand awareness as part of a marketing campaign
  • Educate Healthcare Professionals
  • Patient Education
  • Training tools for sales and product demonstration
  • Booth Design for Congresses and Conferences
  • Medical Meetings
  • Investor Relations and Corporate Communications
  • PowerPoint Presentations
  • Interactive Apps
  • Websites / Social Media
  • PR and Media Kits

WHO USES MEDICAL ANIMATION?

Medical animation is used by pharmaceutical and biotechnology companies, and those working in medical research. Medical animation is often published on social media, websites and public broadcasts.

At Random42, our clients range from the top 25 pharmaceutical companies to small biotech companies. All our clients seek to take complicated scientific concepts and ideas and simplify them into articulate, easily digestible messages.

THE RAPID GROWTH OF MEDICAL ANIMATION

Medical animation has evolved incredibly over recent years. According to an analysis of Medical Animation Industry and Market trends, the global medical animation market was worth $118.5 million in 2016. One short year later, this value shot up to $176.6 million, at a growth rate of 49%. And it’s set to only grow further. In fact, it is expected to reach $514 million by 2024.

Healthcare is making the most of this metamorphosis and using medical animation to reach a wider audience.

RANDOM42’S EXPERIENCE AND EXPERTISE

The Scientific Team at Random42 are all PhD qualified and specialize in a mix of Molecular and Cell Biology, Molecular and Cellular Physiology, Pharmacology, Endocrinology, and Respiratory.

Random42 Scientific Communication prides itself on its scientific accuracy. The Scientific Account Directors are experienced with all legal and medical review software and procedures commonly used in the industry, such as Zinc and Vault.

Some medical animation companies outsource or subcontract work. The problem with this approach is that you cannot guarantee the quality of work you receive. At Random42, all of our creative and scientific content is created in-house by our expert team, combining specialist scientific and medical knowledge with experienced 3D artists and interactive designers. Every medical animation is triple-checked by various team members before finally being approved by our Creative and Production Directors – The result is always a thoroughly researched, scientifically accurate and stunning visual product.

In the past, Random42 has worked with 24 of the 25 leading pharma companies, as well as numerous emerging biotech companies. We have won over 175 industry awards and have made a name for ourselves as an industry leader.

WHY IS RANDOM42’S MEDICAL ANIMATION UNIQUE?

At Random42, every client and project is allocated a dedicated team, including two PhD scientists. As an industry leader, we constantly strive to innovate and outdo ourselves.

To ensure that our visual effects are breath-taking and effective, Random42 recruits talented and experienced artists from the film industry to work alongside our PhD scientists. This results in an animation that is not only scientifically accurate but also of the highest cinematographic quality.


‘‘We are very happy and I am pleased to say we are never going anywhere else for our medical animation needs going forward!’’
CEO, VR1

‘‘This MOA animation sets a new bar for such work.’’
Global Product Manager, Alcon

To find out how Random42 can help you on your next project, get in touch for a free medical animation consultation.

You can also view our showreel to see what award-winning magic we have created in the past.