Frequently Asked Questions

Our process is science-led and highly collaborative. It begins with a discovery phase to understand your objectives, followed by scriptwriting, storyboarding, animation, and final production, with client reviews at every key stage.

Every project is supported by a dedicated core team that includes at least two PhD-qualified scientists to ensure scientific accuracy, a creative team of talented artists from the TV and film industry, and project-specific support from expert interactive developers and project managers.

Random42 has a team of in-house Project Managers who will be your main points of contact throughout the duration of the project and ensure fluid conversation with our clients, leading to a smooth process throughout. Project managers lead communications, internal processes, quality control, and ultimately ensure that agreed-upon milestones are achieved. They will oversee the entire project from kick-off to final delivery and ensure synergy across the Scientific and Creative teams. We will also assign at least two of our PhD Scientists to the project, who will be responsible for the background research and script writing. This team will also make sure that everything is scientifically accurate from a visual and narrative perspective. Weekly or fortnightly status updates, either in the form of an email or a call, are provided by the assigned Science and Project Management team, following project kick-off and depending on your preference.

All Projects at Random42 are managed by PhD-qualified scientists who oversee from script writing and referencing, all the way through to final delivery of the project. All of our Science team members are qualified in medical legal review software and procedures commonly used in the industry, such as Veeva. All Account Handlers also have scientific degrees, allowing for clear communication from capabilities call to execution of projects.

Random42 ensures scientific accuracy by having our in-house PhD scientists lead the scriptwriting and work directly with our artists to guarantee every visual asset, down to the individual 3D model, is precise. This content is then rigorously validated at every stage by the client’s own medical and regulatory teams. To facilitate this, our PhD team is fully trained to support this process across all major medical and legal review platforms.

Various procedures are in place at Random42 to ensure that quality is maintained and that the different deliverables for each draft are stored and recorded. This occurs through our internal content management system, which tracks each project from start to finish. From the editorial side, we have a large team of PhD scientists that thoroughly check each project, with each asset destined for the client checked by at least three members of the team. Visual quality is also checked by members of the production team; each project must be approved by the Creative and Production Directors before the content is sent over to the client.

Yes, we have an in-house team that handles the process from start to finish. Our Scientific team will handle the script phase, and they will then collaborate with our Creative team to put together a fully rendered 3D storyboard- this allows our clients to envision what the end piece will look like, with colours, textures, lighting, etc. Once this is signed off, we then progress onto the animation phase, where our animators will bring your piece to life. Finally, we will have the professional voiceover recorded. We have over 500 voiceover artists on file, so we will send you a selection to choose from based on your preferences. Our trusted music composer will also put together a bespoke track to fit your piece, and then the final completed HD animation, along with full global copyright.

An average project timeline at Random42 takes between 14-16 weeks, including rounds of revisions and med-legal review.

Projects can be executed a lot faster than the average project timeline. Once we know the scope for your project, we can work with you to assess feedback and review timings with the view to consolidate and expedite where we can, to achieve your deadline.

“Account management was timely and could turn things around quickly, and much quicker than other agencies.” – Senior Global Brand Director, SOBI

“Random42 are very quick and responsive – their turnaround time sets them apart from the rest of the field. The fact they can turn around lots of comments in a couple of days is impressive, whereas that took weeks with other agencies we worked with. They’re well above the benchmark.”- Oncology Medical Launch Scientist, BMS

“The biggest thing is the flexibility – I felt that Random42 was flexible and the speed with which they returned variations and revisions – fast turnaround time – that was really nice. I think that was one of the most attractive things and the thing that distinguishes them the most.” – Scientific Affairs, Amgen

“We had a short timeframe, one of the vendors had to pull out as they could not meet it. I spoke with 3 or 4 references and feedback was particularly good around their ability to meet tight timelines and to do so with high-quality work.” – Associate Director, Scientific Communications, Sarepta Therapeutics

Yes, we do work with clients and agencies who provide their own scripts. We are happy to review any scripts provided and make recommendations based on our scientific storytelling approach. We work to a documentary pace of two words per second (120 words per minute).

Project costings are based on the scope, complexity, and length of the content, as well as the specific technologies used (e.g., animation, VR, MR). After an initial discovery call to understand your needs, we provide a detailed and transparent quote.

The cost of a medical animation is dependent on the number of minutes and the resolution (HD or 4K). We produce all content in-house, from medical writing to production through final delivery, so there are no hidden or unexpected costs.

Our project cost includes script, referencing, storyboard, animation, voice-over artist, editing, music, and effects. Full global copyright is also included, in addition to a set of images from the animation. We also provide a complimentary visual toolkit with all our animation projects, allowing companies to enhance brand identity across multiple platforms.

We offer a full range of bespoke 3D and 2D scientific animations, each uniquely created to develop a distinct look and feel that is perfectly aligned with your audience and communication goals.

We recommend, on average, around 3-4 minutes for our typical animations. Depending on the end use of the animation, we can advise on whether we believe a shorter or longer animation would be suited, based on our previous experience. Here at Random42, we use “documentary pace”, which is 2 words a second. When beginning to think about telling your story, this is key to consider.

We provide a visual toolkit with every project, repurposing assets from the core animation into a suite of digital marketing tools. This includes high-resolution images for presentations and online usage, looping clips for websites, and short-form videos for social media.

Outside of our industry-leading animation work, our expert team creates bespoke, immersive experiences to bring your science to life. We offer an array of services to enhance communication, including extended reality (XR), custom apps and experiences, touchscreen content, games, quizzes, website and microsite development, as well as content for globes and domes.

Random42 has a dedicated in-house Interactive division that offers a complete, end-to-end solution for website design and development. Our process begins with our expert UX design team, who architect an intuitive user journey from the ground up. Our 2D designers then establish the site’s visual identity, creating a bespoke color palette, typography, and iconography. The true differentiator, however, is how we then seamlessly weave our world-class 3D content into this framework. This transforms a standard website into an immersive, educational experience that is scientifically accurate, visually unforgettable, and uniquely recognizable as your brand.

With a creative team consisting of both 3D artists and interactive developers, we host the collaboration necessary to create cutting-edge interactive experiences. This unique combination of creative and technical expertise enables many new possibilities at the intersection of art and technology. Whether you are looking to create an interactive touchscreen, an augmented reality experience, an interactive application, or a website, our team is here to bring your scientific concepts to life.

Yes. We develop cutting-edge extended reality (AR/VR/MR) experiences delivered through Apple and Meta’s latest headsets and devices. Driven by innovation, our XR apps incorporate interactive 3D scientific graphics to provide a powerful, interactive way for users to engage with and understand complex scientific concepts.

Extended reality (XR) provides a powerful competitive edge by transforming complex science into tangible, memorable experiences. By blending the physical and digital worlds, XR creates immersive formats that allow users to visualize intricate biological mechanisms and interact with 3D data firsthand. For pharmaceutical and biotech companies, this technology delivers a “wow” factor at congress booths, driving deeper engagement with healthcare professionals, while also enhancing internal training, sales tools, and patient education materials.

Virtual reality (VR) has elevated scientific storytelling to a new level. You can fully immerse the user into 3D film sets of your science and take them on a unique journey inside the human body.

VR experiences are more immersive than ever before, with a rise in the quality of the newer headsets. At Random42, we harness the power of VR technology to produce some of the most impactful experiences in the industry. The services we offer allow animations to be repurposed into interactive assets, offering a full set of tools for pharma and medical companies to put to use, significantly increasing time with HCPs and, in turn, improving ROI.

Compared with classic sales aids, research has shown that the use of a VR experience increased the amount of time the sales representative had with a HCP by 200%.

Yes, the world of interactive, real-time virtual reality is advancing fast. Random42 combines the latest innovations with our powerful in-house tools, enabling us to deliver novel and compelling interactive experiences. The technology is guaranteed to add interest and immersion to any scientific product or area.

HD is great for use on smaller screens and on websites, however when exhibiting at a conference on a large screen, we recommend increasing to 4K to increase the quality of the video.

Yes. We can manage the entire translation process for both voice-over and on-screen text, allowing you to deploy your scientific story to a global audience seamlessly.

Random42 issues clients full global copyright clearances for broadcast and non-broadcast use at project completion.

Unfortunately, we cannot provide licensing for animation content or stock footage for purchase, as we create each animation bespoke per client and hand over full global copyright on project completion.

The ROI is demonstrated through increased engagement, better retention of complex information, and a stronger brand image. For our clients, this translates to more successful marketing campaigns, more productive conversations with HCPs, and increased investor interest.

For tradeshows, we recommend a main animation on a large screen to attract attention, supplemented by interactive experiences on touchscreens, globes, and extended reality (VR/MR/AR) technology to allow for deeper, self-guided exploration of the science.

We create captivating digital experiences for conference booths that increase traffic and facilitate meaningful conversations. This includes everything from large-scale screen content to fully interactive installations, including engaging touchscreens, XR experiences, and bespoke immersive globes.

Yes. Our interactive globes and multi-user touchscreens are powerful engagement tools. They allow attendees to explore content like global trial data, product pipelines, or disease state information in a dynamic, self-directed way.

Our expertise is in creating and delivering world-class digital content. We work closely with your preferred exhibition stand builders to ensure all hardware (screens, headsets, etc.) is correctly specified and that our content is integrated perfectly for a flawless event. Alternatively, we can handle end-to-end, full booth delivery.

We create a comprehensive suite of digital assets with a bespoke visual identity for your new product. This can include everything from website content and social media clips to detailed educational materials for healthcare professionals, ensuring a consistent and impactful message across all channels.

Our team works closely with you to integrate your brand’s specific guidelines, including color palettes, logos, and overall messaging. The goal is to create a final product that is not only scientifically accurate but also a seamless extension of your brand identity.

A compelling animation can quickly and clearly communicate the value of a complex scientific innovation or mechanism of action, making it a powerful tool for securing funding and building investor confidence.

Our clients range from the top 25 pharmaceutical companies to small biotech companies, who want to transform complicated science into concise documentaries and digital solutions. Our products can be used across a variety of different end uses such as: Marketing, Launch, Disease Awareness Campaigns, Patient and HCP Education, Investor Relations, Congresses & Events, Corporate Communications, and much more…

Our content provides benefits across a wide range of target audiences and end uses. Our HCP-focused content is a perfect asset for medical meetings and conferences, as well as sales training, online education, and fundraising activities for biotechs. Our consumer-focused content is often created as bite-sized chapters for use on different media channels and patient websites.

Random42’s unique animation capabilities inform both internal and external markets throughout all stages of the drug lifecycle, from early-stage fundraising efforts for biotech firms to commercialisation efforts for big pharma companies. We produce content for both medical and commercial teams, to create awareness, educate, and promote your scientific story.

Absolutely. We can tailor the scientific language and visuals to a patient audience, helping them understand their condition and the benefits of a potential treatment in an accessible and easy-to-understand format.

Random42 simplifies complex science into clear, memorable disease awareness and educational content, empowering patients and helping healthcare professionals make better diagnostic and treatment decisions.

Random42 specializes in creating interactive ‘Diagnostic Decision Tree’ tools that allow HCPs to simulate real-world clinical decision-making. Physicians can explore diagnostic criteria and subsequent treatment regimens in a hands-on manner. These experiences are strategically designed to clarify the clinical rationale for prescribing a specific drug, powerfully showcasing when it is most effective and why it is the appropriate choice.

Random42 specializes in creating interactive ‘Diagnostic Decision Tree’ tools that allow HCPs to simulate real-world clinical decision-making. By navigating through various patient profiles and diagnostic criteria, physicians can explore subsequent treatment regimens in a hands-on manner. These experiences are strategically designed to clarify the clinical rationale for prescribing a specific drug, powerfully showcasing when it is most effective and why it is the appropriate choice.

Random42 are experts at distilling complex study designs and novel data into engaging animations, ensuring the content is easily digestible for key audiences.

We elevate internal training by transforming static materials into dynamic learning tools. Random42 creates scientifically accurate 3D animations and immersive Extended Reality (XR) experiences that visualize complex scientific processes. These tools boost knowledge retention and empower your teams with the confidence to communicate your science clearly and consistently.

Random42 bridges the gap between science and impactful corporate communications by crafting powerful visual narratives. From cinematic animations to social media content, we articulate the value of your breakthroughs. By blending scientific accuracy with creativity, we ensure your message is clearly understood and creates a lasting impression, resonating with key audiences including investors, media, and the public.

Random42 creates bite-sized content perfectly suited for social media use. Short snippets of 3D animation overlaid with eye-catching 2D text and infographics allow you to tell impactful stories in a visually appealing and digestible manner across multiple channels. Typically, we produce a core animation as the ‘hero’ asset, which can be further broken down into clips, GIFs, and imagery for multichannel use, improving ROI and solidifying your brand identity.