Engaging Digital Experiences for ASH 2024

2nd May 2024 Events & Exhibitions News

On the 7th – 10th of December 2024, the world’s leading hematologists and healthcare professionals will come together for the American Society of Hematology (ASH) annual meeting.

The 66th American Society of Hematology Meeting and Exposition will take place in San Diego, California. Mark your calendars now to attend the world’s most comprehensive hematology event of the year.

ASH is the world’s largest professional society serving both clinicians and scientists around the world who are working to conquer blood diseases. The exposition offers meetings and workshops for hematology professionals worldwide to gain insights into evolving developments in hematology and discover groundbreaking science, including new treatments and practice methods.

At Random42, we combine the worlds of science, art, and technology to create captivating digital assets and experiences that help your novel science effectively stand out!

Our digital content can be leveraged across all platforms and devices, meaning it is the perfect hybrid tool for use at in-person booths and across various online channels once the conference is over.

Scientific animation assets can easily be utilized for booth backdrops, large touchscreen installations, iPad apps, virtual and mixed reality experiences, augmented reality apps, and much more!

Stand out at ASH with Exceptional Digital Content

We create content in the form of animation (MoD/MoA), virtual reality (VR), augmented reality (AR), mixed reality (MR), interactive experiences, or other digital solutions to help you stand out at any conference or virtual event.

Such experiences are ideal for physical events and can be utilized to large touchscreens or iPads as part of a booth; attracting people to your stand and then letting them explore the science behind a product. Our interactive experiences allow the user to interact fully and immerse in the scientific content, making the experience impactful, engaging, and memorable.

Our high-quality digital materials can be leveraged across a variety of platforms and provide the longevity needed to make them an investment for all future conferences as well as for social media, internal training, and HCP and patient education.

virtual reality experiences for ASH 2024

Engaging and Immersive In-Person Booth Experiences

We create high-resolution digital content to enhance scientific storytelling. Such content can be utilized throughout physical booths on a range of outputs such as:

Touchscreens
Interactive stations
Virtual Reality experiences with in-built interactivity
Augmented Reality and immersive experiences
Groundbreaking Mixed Reality
Holographic displays and more…

Stunning visual content helps attract people to the booth, encouraging further exploration of the scientific messages behind a product, pathway, or mechanism.

We are proud to say we were the first to bring virtual reality content to the world of scientific conferences, and we continue to evolve and innovate our offerings in this space, including revolutionary mixed reality experiences.

Staying Ahead of the Curve with Innovative Mixed Reality

We are proud to offer groundbreaking Mixed Reality (MR) experiences as part of our full capabilities. With incredible headsets on the market like Apple’s Vision Pro and the Meta Quest 3, we are excited to support our clients in developing interactive experiences to enable them to stay at the forefront of scientific communication.

Mixed Reality combines elements from both physical and digital worlds, integrating real-world environments with computer-generated ones. MR experiences encompass features of virtual reality (VR) and augmented reality (AR), wherein 3D content is superimposed onto the physical world through a headset.

Scientific Mixed Reality Experience Vision Pro

This immersive and engaging experience allows users to interact with virtual objects while maintaining full awareness of their surroundings, ensuring comfort during interaction. As innovation propels forward and MR technology becomes more accessible, MR is increasingly embraced in workplace settings beyond just large conferences. Its integration offers businesses a dynamic approach to enhance collaboration, training, and problem-solving, revolutionizing traditional work methods.

Some key benefits of Mixed Reality:

User remains aware of their surroundings, can even make eye contact and have conversations.
Everything is true to scale and you can touch / interact with the content
Easy and portable headset – feels more natural for users.
Can stream view of what people are experiences on headset live at conferences on big screen.
Animation, quizzes and other 3D content can be layered into the experience.

Mixed reality scientific Experience vision pro

Leveraging Your Assets to Maximise ROI

The beauty of our content is that 3D assets are exceptionally versatile for a range of outputs, for example, once a trade show is over and your booth is disassembled, you can keep the engagement going online by utilizing your assets on your website or on social media.

Random42 can build purpose-built interactive microsites for remote learning following the conference, including documentary-style disease awareness and educational content with an intuitive user interface designed to create a personalized, guided experience.

Create a cohesive story with a consistent look and feel
Simple and intuitive user journey through the disease state, portfolio, or brand
Flexibility to add additional information such as patient videos, data, key images, and other call-out features
Chapterize your content in an engaging, visually appealing style
Option for analytics evaluation

Extended Reality (VR/AR/MR) experiences should not be viewed purely for large conferences. As innovation increases and technology advances becoming more affordable, efficient, and easy to use, it is no surprise that we are seeing extended reality technologies being successfully utilized in the workplace more and more. It offers businesses an exciting new method to:

Aid sales presentations
Enhance internal training
Provide excitement for education, meetings, and other communication channels…

The multi-purpose services we offer are key to growing your ROI. Sharing 3D animation and visual content on your website or social media, or including them in ad campaigns is a great way to improve brand awareness and continue interest after an event. In addition, visuals can accompany any press releases and media coverage after an event adding to the longevity of your assets.

How We Can Help

Random42 consists of scientists, artists, animators and programmers, who collaborate to effortlessly intertwine the worlds of science, art and technology, producing some of the most impactful scientific imagery, stories and interactive experiences.

With a unique creative team consisting of both 3D artists and interactive developers, Random42 hosts the collaboration necessary to create the highest quality, cutting-edge experiences.

Our team create purpose-built apps, seamlessly integrating animations and stunning visuals, allowing the user to interact with molecular structures. Rich stimulating imagery promotes deeper engagement and reinforces the scientific story behind the pharmaceutical product.

ASH is soon approaching, which is why it is important to act now. The ideal time to begin planning for an event like this is at least 6-9 months before – a typical timescale to produce a medical animation (including approvals) is around 16-18 weeks. If you don’t have 16 weeks in your schedule, there are still options for accelerated production with Random42 without compromising on quality. Please get in touch as soon as possible if this is something you would like to discuss with us.