Exploring the Use of Augmented Reality in Pharma
The Augmented Reality (AR) industry is growing at a remarkable rate and is influencing and improving various areas of business, education, and personal life. AR has been adopted by a multitude of industries, including education, gaming, retail, and, of course, healthcare. The pharma industry has been quick to adopt this exciting technology and, due to this pervasiveness, the Global AR in Healthcare market size was valued at $609.60 Million in 2018 and is projected to reach $4,237.60 Million by 2026.
1. Augmented Reality for HCP Education and Pharma Sales
It is clear that no matter what the intended use is, the most valuable aspect of this revolutionary technology is the power it has to communicate complex information through interactive imagery. If used in the right way, it can accelerate an improved learning process, whether it be for HCPs, patients, students, or investors.
In the pharma industry, the possibilities that AR brings to innovatively educating stakeholders are endless. Pharma companies have the hope of boosting sales using AR, as well as guiding patients to make better-informed choices by understanding products, diseases, and potential treatments.
Of course, there are many other uses of AR in the pharmaceutical industry and medical field, and Random42 explores new possibilities every day. If you want to work with an experienced and dedicated team to create a dynamic AR experience, begin by getting in touch.