Captivating Digital Assets for ASCO 2024

20th December 2023 Events & Exhibitions News

On the 31st May – 4th June 2024, the world’s leading oncology scientists and healthcare professionals will come together for the American Society of Clinical Oncology’s (ASCO) Annual Meeting.

Explore the latest developments in cancer research across various clinical areas and connect with one of the largest and most diverse audiences in global oncology at ASCO 2024.

Join over 40,000 oncology professionals in person at McCormick Place, Chicago, IL, or online.

Digital scientific content for ASCO 2024

At Random42, we combine the worlds of science, art, and technology to create stunning digital assets that help your novel science stand out!

Scientific animation assets can easily be utilized for booth backdrops, large touchscreens, iPads, virtual and mixed reality experiences, and engaging interactive displays.

Our digital content can be leveraged across all platforms, meaning it is the perfect hybrid tool for use at congress booths and across various online channels once the conference is over.

ASCO 2024 offers ground-breaking science and education among top professionals. It is crucial to make sure you communicate your science effectively and stand out from the rest.

Stand out at ASCO with high-quality digital experiences

Random42 create content in the form of animation (MoD/MoA), virtual reality (VR), mixed reality (MR), interactive experiences, gamification or other digital solutions to help you stand out at any conference or virtual event.

Bespoke experiences are ideal for physical events and can be repurposed onto large touchscreens or iPads as part of a booth; attracting people to your stand and letting them explore the science behind a product or disease. Our interactive experiences allow the user to interact and fully immerse themselves in the scientific content, making the experience impactful, engaging, and memorable.

Our high-quality digital materials can be leveraged across various medical and marketing initiatives and provide the longevity needed to make them an investment for your current and future needs. Successfully illuminate new trial data and novel research to influential audiences with captivating digital solutions.

Engaging and immersive in-person booth experiences

We create high-resolution digital content to enhance scientific storytelling. Such content can be utilized throughout physical booths on a range of outputs such as:

Touchscreens
Interactive stations
Virtual reality experiences with in-built interactivity
Mixed reality and immersive experiences
Holographic displays and more…

Stunning visual content helps attract people to the booth, encouraging further exploration of the scientific messages behind a product, pathway, or mechanism.

We are proud to say we were the first to bring virtual reality content to the world of scientific conferences, and we continue to evolve and innovate our offerings in this space. We are able to adapt interactive experiences, both in the real and virtual worlds, for large booth installations to help captivate and engage your audience.

Leverage your assets digitally to maximise ROI

The beauty of our content is that 3D assets are exceptionally versatile for a range of outputs, for example, once a trade show is over and your booth is disassembled, you can keep the engagement going online by utilizing your assets on your website or social media platforms.

Random42 can create purpose-built interactive educational websites for remote learning following the conference, including documentary-style disease awareness or mechanism-specific content with an intuitive user interface designed to create a personalized and guided experience.

Create a cohesive story with a consistent look and feel
Develop a recognizable visual identity
Simple and intuitive user journey through the disease state, portfolio, or product-specific mechanisms
Flexibility to add additional information such as patient videos, data, key images, and other call-out features
Chapterize your content in an engaging, visually appealing style
Option for metric evaluation and analysis

3D model of T cells designed by Random42

Virtual reality and mixed reality experiences are excellent tools to showcase novel science at conferences and engage users to deepen their understanding. As innovation increases and technology advances becoming more affordable, efficient, and easy to use, it is no surprise that we are seeing VR and MR being successfully utilized in the workplace more and more. It offers businesses an exciting new method to:

Aid sales presentations
Enhance internal training
Demonstrate how a drug works and tell a story about the product
Provide excitement for education, meetings, and other communication channels…

Our 3D visual toolkit, complementary to each animation, provides clients with the ability to maximize the value of a single animation across multiple platforms, leveraging the assets in a variety of ways so they can be inserted into a slide kit, sales aid or for social media purposes, or even aimed at different target audiences.

The multi-purpose services we offer are key to growing your ROI. Sharing 3D animation and visual content on your website or social media, or including them in ad campaigns is a great way to improve disease or brand awareness and continue interest after an event. In addition, visuals can accompany any press releases and media coverage after an event adding to the longevity of your assets.

How we can help

Random42 consists of scientists, artists, animators and programmers, who collaborate to effortlessly intertwine the worlds of science, art and technology, producing some of the most impactful scientific imagery, stories and interactive experiences.

With a unique creative team consisting of both 3D artists and interactive developers, Random42 hosts the collaboration necessary to create the highest quality, cutting-edge experiences.

Our team create purpose-built apps and experiences, seamlessly integrating animations and stunning visuals, allowing the user to interact with molecular structures. Rich stimulating imagery promotes deeper engagement and reinforces the scientific story behind the pharmaceutical product.

Digital content for scientific conferences

ASCO is soon approaching, which is why it is important to act now. The ideal time to begin planning for an event like this is at least 6-9 months before – a typical timescale to produce a medical animation (including approvals) is around 16-18 weeks.

Random42 Interactive Development Process

If you don’t have 16 weeks in your schedule, there are still options for accelerated production with Random42 without compromising on quality. Please get in touch as soon as possible if this is something you would like to discuss with us.