Bringing Your Science to Life at ASCO 2025

23rd January 2025 Events & Exhibitions News

On the 30th May – 3rd June 2025, the world’s leading oncology scientists and healthcare professionals will come together for the annual American Society of Clinical Oncology (ASCO) Meeting.

Explore the latest developments in cancer research across various clinical areas and connect with one of the largest and most diverse audiences in global oncology at ASCO 2025.

Join over 40,000 oncology professionals in person at McCormick Place, Chicago, IL, or online.

3D model of a cell nucleus designed by Random42

ASCO 2025 offers a unique setting to collaborate and communicate the hottest topics in oncology. It is crucial to ensure you communicate your science effectively and stand out from the rest.

At Random42, we combine the worlds of science, art, and technology to create stunning digital assets that ensure your advancements in the field are seen!

Stand Out at ASCO With High-Quality Digital Experiences

Random42 creates content in the form of animation (MoD/MoA), virtual reality (VR), mixed reality (MR), bespoke interactive experiences, gamification and other digital solutions to help you drive footfall to your conference booths.

Our high-quality digital materials can be leveraged across various medical and marketing initiatives both inside and outside of the congress setting, providing longevity to your investment. Interactive experiences are useful in showcasing everything from patient treatment journeys, highlighting treatment needs and disease burden, to complex mechanism of actions.

Extended Reality (XR) – Be A Trailblazer in Technology

Random42’s industry-leading extended reality capabilities bring your science to the forefront of the industry. With a focus on extended reality, where the real and virtual worlds are combined utilising tablets or headsets. Our interactive developers are continuously researching technology developments whilst generating our own internal capabilities, to deliver the highest quality content to our clients.

We are proud to be the first to bring extended reality content to scientific conferences, and we continue to evolve and innovate our offerings in this space. We can adapt interactive experiences, both in the real and virtual worlds, for large booth installations to help captivate and engage your audience.

Extended reality experiences are excellent tools to showcase novel science at conferences and engage users to deepen their understanding. As innovation increases and technology advances becoming more affordable, efficient, and easy to use, it is no surprise that we are seeing MR, VR and AR (collectively referred to as XR) being successfully utilized in congresses and the workplace more and more. It offers businesses an exciting new method to:

Aid sales presentations
Enhance internal training
Demonstrate how a drug works and tell a story about the product
Provide excitement for educations, meetings, and other communication channels…

Mixed Reality – Visualise Your Science In the Real World

As innovation propels forward and Mixed Reality technology becomes more accessible. MR brings a unique combination of high-quality 3D virtual graphics, into the real world using cutting-edge headsets, primarily developed by Apple and Meta. MR is increasingly embraced in workplace settings beyond just large conferences. Its integration offers businesses a dynamic approach to enhance collaboration, training, and problem-solving, revolutionizing traditional work methods.

Virtual Reality – Immerse Your Viewers for More Impactful Learning

The immersive nature of Virtual Reality allows the user to emerge into extraordinary 3D environments, such as inside the human body, taking them on an exciting and captivating journey. This innovative technology brings complex scientific concepts to life and supports a strong narrative approach to scientific storytelling. This unique combination of virtual storytelling and cutting-edge VR technology can offer an improved understanding of scientific intricacies related to medical products or disease pathways by fully engrossing the user in a simulated world.

Augmented Reality – Global Medical Education Tools

Augmented reality can revitalize conventional marketing and educational assets by incorporating captivating digital content and making it easily accessible through smartphones or tablets. This encompasses a spectrum of possibilities, from informative disease education videos and detailed drug MoAs to immersive tours of Research and Development facilities or compelling demonstrations of cutting-edge devices. Additionally, AR proves invaluable for use at congresses and events by breathing life into banners, handouts and backdrops, enhancing the real world with engaging scientific content. AR apps, touchscreens and web-based experiences work in unison with MR/VR technology and can elevate your booth to new heights.

Bespoke Interactive Experiences for Your Story

Bespoke experiences are ideal for physical events, showcased on large touchscreens or iPads as part of a booth; attracting people to engage with your content and allowing them to explore the science behind a product or disease. Our interactive assets allow users to immerse themselves within your scientific stories, ensuring their experience at your booth is impactful, engaging, and memorable.

Inform and educate on disease and diagnosis journeys
Gamify your education campaigns for deeper learning
Maximize audience engagement
Transferable to touchscreens, mobile or tablets for greater reach

Engaging and Immersive In-Person Booth Experiences

Utilizing a number of our high-resolution digital solutions enhances scientific storytelling in a holistic way throughout your booth. This creates a unified, eye-catching and memorable presence for your company at conferences, via the following means:

Touchscreens
Interactive stations
Virtual reality experiences with in-built interactivity
Mixed reality and immersive experiences
Holographic fans and looking-glass displays
Interactive globes and so much more…

Our expertise encompasses a diverse range of interactive deliverables, including immersive extended reality experiences visualizing disease pathology and therapy MoAs, interactive pipeline explorers and patient case journeys, bespoke holographic projections, and a wide array of digital displays.

Leverage Your Assets Digitally to Maximise ROI

The beauty of our content is that 3D assets are exceptionally versatile for a range of outputs, for example, once a trade show is over and your booth is disassembled, engagement with your content can continue across various channels, such as online, by utilizing your assets in various forms across website or social media platforms.

Random42 creates purpose-built interactive educational websites and bespoke games for remote learning following the conference, including documentary-style disease awareness or mechanism-specific content with an intuitive user interface designed to create both a personalized and guided experience.

Create a cohesive story with a consistent look and feel
Develop a recognizable visual identity
Simple and intuitive user journey through disease states, your portfolio, or product-specific mechanisms
Flexibility to add additional information such as patient videos, data, key images, and other call-out features
Chapterize your content in an engaging, visually appealing style
Incorporate analytics to evaluate metrics and learn more about your audience

Our 3D visual toolkit, complementary to each animation, provides clients with the ability to maximize the value of a single animation across multiple platforms, leveraging the assets in a variety of ways so they can be inserted into a slide kit, sales aid or for social media purposes, or even aimed at different target audiences.

The multi-purpose services we offer are key to growing your ROI. Sharing 3D animation and visual content on your website or social media, or including them in ad campaigns is a great way to improve disease or brand awareness and continue interest after an event. In addition, visuals can accompany any press releases and media coverage after an event adding to the longevity of your assets.

LED fan training display designed by Random42

How We Can Help

Random42 consists of scientists, artists, animators and programmers, who collaborate to effortlessly intertwine the worlds of science, art and technology, producing some of the most impactful scientific imagery, stories and interactive experiences.

With a unique creative team consisting of both 3D artists and interactive developers, Random42 hosts the collaboration necessary to create the highest quality, cutting-edge experiences.

Our team create purpose-built apps and experiences, seamlessly integrating animations and stunning visuals, allowing the user to interact with molecular structures. Rich stimulating imagery promotes deeper engagement and reinforces the scientific story behind the pharmaceutical product.

ASCO is soon approaching, which is why it is important to act now. The ideal time to begin planning for an event like this is at least 6-9 months before – a typical timescale to produce a medical animation (including approvals) is around 16-18 weeks.

Random42 Interactive Development Process

If you don’t have 16 weeks in your schedule, there are still options for accelerated production with Random42 without compromising on quality. Please get in touch as soon as possible if this is something you would like to discuss with us.

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