High-Quality Digital Experiences for ASH 2021

29th June 2021 Company News Events & Exhibitions News

On the 11th – 14th December 2021 the world’s leading hematology scientists and healthcare professionals will come together for the 63rd American Society of Hematology Annual Meeting & Exposition.

3D model of hematology designed by Random42

This year the event organisers are running ASH 2021 as both a digital and in-person conference to accommodate all attendees. Guests can join the annual meeting in Atlanta, Georgia – or virtually – to discover the newest advances in hematology. Whatever your preference you won’t want to miss the world’s premier event in malignant and non-malignant hematology! Here at Random42, we possess the creative and scientific expertise to help your novel science stand out, whatever the format.

Our content can be utilized easily across digital platforms meaning it is perfect for in-person booths as well as virtual conference presentations. Our scientific animation assets are extremely versatile and can easily be repurposed for booth design backdrops, large touchscreens, iPads, virtual reality headsets, and much more! These high-quality digital materials are able to be leveraged across various marketing initiatives and provide the longevity needed to make them an investment for all future conferences; virtual or physical.

Whether you plan to attend in-person or from the comfort of your own home, the event promises to showcase meaningful work in advancing the field of hematology, making it just as important as ever to communicate your science effectively and stand out from the rest.

3D model of hematology designed by Random42 3D model of a blood vessel designed by Random42

Leveraging your digital assets

The COVID-19 pandemic has impacted the event industry, changing the style of conferences that we used to know so well. COVID-19 restrictions have forced us to depend on technology to connect with others and have been a catalyst for businesses adapting to flexible ways of working and new ways of marketing their products. Although many events have gone digital, this transformation for many is a temporary solution, meaning the versatility of our digital assets makes them perfect for both virtual and in-person uses.

As many events go virtual, alternative approaches are required to connect with Healthcare Professionals (HCPs) and other influential target audiences. At Random42, we can create such content in the form of animation (MoA/MoD), interactive experiences, or other digital solutions, removing the need for direct human interaction. Our digital assets are the perfect solution to stand out at any virtual event or conference.

Such experiences are also ideal for physical events and can be repurposed onto large touchscreens or iPads as part of a booth; attracting people to your stand and then letting them explore the scientific story behind a product. We employ gesture-driven devices, so that a user can interact with the experience independently, as well as many other platforms that make the experience impactful, engaging, and educational.

3D model of the metaverse designed by Random42

High-quality digital experiences to differentiate your brand

Virtual booth experiences


Replace a physical booth presence with web-based virtual experiences, facilitating connections without an in-person representative. The user can move around the booth digitally and interact with engaging digital content.

Disease and product microsites can be created to host a variety of educational digital content. A link can simply be sent to thousands of healthcare professionals (HCPs) for them to experience immersive, high-quality content. Digital assets and microsites stand the test of time after a virtual conference, making them a great investment.

  • Stunning animation assets implemented throughout the booth
  • Create an engaging environment and unique user experience
  • Versatile concept that can be refreshed with updated content providing longevity
  • Metrics from each experience can provide key performance indicators to help evaluate success
Interactive Booth Experiences designed by Random42

In-person booth experiences


We can create high-resolution digital content to enhance scientific storytelling. Such content can be utilized throughout physical booths on a range of outputs such as:

  • Touchscreens
  • Interactive stations
  • Augmented reality and immersive experiences
  • Holographic displays and more…

Stunning visual content helps attract people to the booth, encouraging further exploration of the scientific messages behind a product, pathway, or mechanism.

We are proud to say we were the first to bring virtual reality content to the world of scientific conferences, and we continue to evolve and innovate our offerings in this space. We are able to adapt interactive augmented reality experiences for large booth installations to help captivate and engage your audience.

How we can help

Random42 consists of scientists, artists, animators and programmers, who collaborate to effortlessly intertwine the worlds of science, art and technology, producing some of the most impactful scientific imagery, stories and interactive experiences.

With a unique creative team consisting of both 3D artists and interactive developers, Random42 hosts the collaboration necessary to create the highest quality, cutting-edge experiences.

Our team can create purpose-built content, seamlessly integrating animations and stunning visuals, allowing the user to interact with molecular structures. Rich stimulating imagery promotes deeper engagement and reinforces the scientific story behind the pharmaceutical product.

Random42 Animation Development Process

ASH is fast approaching, which is why it is important to act now. The ideal time to begin planning for an event like this is at least 6-9 months before – a typical timescale to produce a medical animation (including approvals) is around 12-15 weeks. If you don’t have 15 weeks in your schedule, there are still options for accelerated production with Random42 without compromising on quality. Please get in touch as soon as possible if this is something you would like to discuss with us.

Random42 Booth Experiences

Why is ASH so important?

In April 1958, the first official meeting of the American Society of Hematology was held in New Jersey, where more than 300 hematologists congregated to discuss clinical and research matters associated with blood and blood diseases. Since that first meeting, ASH has played a vital, active role in the development of hematology as a field of study.

The American Society of Hematology has a well-established commitment to combating injustice within the hematology field, supporting scientists and clinicians from backgrounds underrepresented in medicine, and embracing diverse voices across the health care and patient communities.

Year-on-year ASH continues its meaningful work in advancing the field of hematology. Throughout the Coronavirus pandemic, ASH continued supporting those whose training and research were disrupted, providing tools to help hematologists navigate patient care, and addressing issues of diversity, inclusion, and equity across the medical field.

ASH’s annual meeting takes place from December 11th – 14th 2021 – so if you are planning to secure an animation provider, now is the time to act.

Get in touch with our expert team for a consultation on how to make the most of ASH.


Are you interested in seeing how medical animation can help you?