High-Quality Digital Experiences for ASH 2021

On the 11th – 14th December 2021 the world’s leading hematology scientists and healthcare professionals will come together for the 63rd American Society of Hematology Annual Meeting & Exposition.

This year the event organisers are running ASH 2021 as both a digital and in-person conference to accommodate all attendees. Guests can join the annual meeting in Atlanta, Georgia – or virtually – to discover the newest advances in hematology. Whatever your preference you won’t want to miss the world’s premier event in malignant and non-malignant hematology! Here at Random42, we possess the creative and scientific expertise to help your novel science stand out, whatever the format.

Our content can be utilized easily across digital platforms meaning it is perfect for in-person booths as well as virtual conference presentations. Our scientific animation assets are extremely versatile and can easily be repurposed for booth design backdrops, large touchscreens, iPads, virtual reality headsets, and much more! These high-quality digital materials are able to be leveraged across various marketing initiatives and provide the longevity needed to make them an investment for all future conferences; virtual or physical.

Whether you plan to attend in-person or from the comfort of your own home, the event promises to showcase meaningful work in advancing the field of hematology, making it just as important as ever to communicate your science effectively and stand out from the rest.

Leveraging your digital assets

The COVID-19 pandemic has impacted the event industry, changing the style of conferences that we used to know so well. COVID-19 restrictions have forced us to depend on technology to connect with others and have been a catalyst for businesses adapting to flexible ways of working and new ways of marketing their products. Although many events have gone digital, this transformation for many is a temporary solution, meaning the versatility of our digital assets makes them perfect for both virtual and in-person uses.

As many events go virtual, alternative approaches are required to connect with Healthcare Professionals (HCPs) and other influential target audiences. At Random42, we can create such content in the form of animation (MoA/MoD), interactive experiences, or other digital solutions, removing the need for direct human interaction. Our digital assets are the perfect solution to stand out at any virtual event or conference.

Such experiences are also ideal for physical events and can be repurposed onto large touchscreens or iPads as part of a booth; attracting people to your stand and then letting them explore the scientific story behind a product. We employ gesture-driven devices, so that a user can interact with the experience independently, as well as many other platforms that make the experience impactful, engaging, and educational.

High-quality digital experiences to differentiate your brand

Virtual booth experiences

Replace a physical booth presence with web-based virtual experiences, facilitating connections without an in-person representative. The user can move around the booth digitally and interact with engaging digital content.

Disease and product microsites can be created to host a variety of educational digital content. A link can simply be sent to thousands of healthcare professionals (HCPs) for them to experience immersive, high-quality content. Digital assets and microsites stand the test of time after a virtual conference, making them a great investment.

• Stunning animation assets implemented throughout the booth
• Create an engaging environment and unique user experience
• Versatile concept that can be refreshed with updated content providing longevity
• Metrics from each experience can provide key performance indicators to help evaluate success

In-person booth experiences

We can create high-resolution digital content to enhance scientific storytelling. Such content can be utilized throughout physical booths on a range of outputs such as:

• Touchscreens
• Interactive stations
• Augmented reality and immersive experiences
• Holographic displays and more…

Stunning visual content helps attract people to the booth, encouraging further exploration of the scientific messages behind a product, pathway, or mechanism.

We are proud to say we were the first to bring virtual reality content to the world of scientific conferences, and we continue to evolve and innovate our offerings in this space. We are able to adapt interactive augmented reality experiences for large booth installations to help captivate and engage your audience.

ASH is fast approaching, which is why it is important to act now. The ideal time to begin planning for an event like this is at least 6-9 months before – a typical timescale to produce a medical animation (including approvals) is around 12-15 weeks. If you don’t have 15 weeks in your schedule, there are still options for accelerated production with Random42 without compromising on quality. Please get in touch as soon as possible if this is something you would like to discuss with us.