The Coronavirus Outbreak Animation
This animation was produced to help educate viewers about the COVID19 outbreak and to visually convey the virus itself, the mechanism of disease, the symptoms, and preventative measures.
At Random42 we believe it is crucial to dispel myths and assert the basic facts on the novel Coronavirus known as SARS-CoV-2. This storytelling format brings intricate and highly complex messages to life, allowing the viewer to gain a deeper understanding of the science behind the Coronavirus.
The objective of this project was to produce an animation that effectively portrayed the properties, symptoms, and preventative measures of the Coronavirus, as prior to this, there were no animations in the public domain illustrating the virus to this level of detail. The animation was produced just as the virus was beginning to impact the UK, as we felt there were no other animations currently available to educate and spread awareness of the science behind the virus.
The main goal of this project was to educate those in the wider, global community on the Coronavirus outbreak. As a world leader in the scientific animation space, we felt we had a responsibility to convey the science behind this global pandemic in a way that was both engaging and easy to understand. We wanted to enable people of all backgrounds to understand the mechanisms of this disease and how to stop it from spreading. We allowed our video to be used by anyone who requested it, to aid widespread education related to the Coronavirus outbreak.
We are proud to say that our animation was available publicly online on our website and YouTube channel from the 27th of February. The video went “viral” on our YouTube page reaching just shy of 2 million views within 2 months of release and was by far our highest viewed animation to date.
The number of subscribers to our YouTube channel jumped after our animation was posted, jumping from 3.8K subscribers before our video went live to our current total of 18.6K subscribers.
The Coronavirus Outbreak animation has won 3 global industry awards.
In addition, the animation has been featured in various news programmes and short documentaries, from global news programmes such as Al Jazeera to regional programmes in Spain, Poland, and the Netherlands.
Unexpectedly, we also had many requests from small business owners and teachers requesting to use the video to help educate their workforce and students. These requests came from all over the world, and many asked to translate the voice-over to another language to aid understanding.
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‘‘For experts, there’s limited time in which they will interact with this content, so getting a message across quickly is crucial, and this medium does it very well.’’
Product Manager, GSK
‘‘Their turnaround time sets them apart from the rest of the field. The fact they can turnaround lots of comments in a couple of days is impressive, whereas that took weeks with other agencies we worked with. They’re well above the benchmark.’’
Oncology Clinical Liaison, Bristol-Myers Squibb
‘‘It was a combination equally of quality of work but also the comfort and confidence that I knew I would be working with PhDs. They gave me the confidence that they would have the ability to understand. The other companies didn’t have those sorts of people on staff, they were just good animators. That was the area where I felt that I could trust Random42 would deliver.’’
Senior Product Manager, Spectranetics
‘‘I have been to a lot of conferences and I have seen a lot of videos both from competitors and internally – in my eyes it is night and day. The quality Random42 have is not one step ahead, it is far ahead compared to what I have seen before.’’
Product Manager, Amgen