Medical Animation Trends
The 3D medical animation industry is constantly changing. Year-on-year technology and software advances, paving the way for more detailed videos that can also be used within interactive experiences. As interactive experiences become more popular than ever, the supporting technology must evolve, to allow the industry to improve and grow to higher potentials. We believe it is crucial to be at the forefront of advances in cutting-edge technology and software, to take our animations and experiences to the next level. Pushing boundaries and being fully aware of what is available allows our digital content to excel to greater heights. Combining such technology with our team of digital experts is a key part in keeping pace with the current digital revolution.
The coronavirus pandemic has accelerated the ongoing digital transformation of the pharma and healthcare industries. As people worldwide are encouraged to follow social distancing guidelines, new challenges arise in staying connected and communicating effectively. There is a need for permanent solutions for improved digital communications to facilitate the increased shift towards virtual interactions. The extraordinary growth in digital communications, driven by changes made during the pandemic is expected to remain.
As more businesses digitalize their approach, the opportunities for different teams and people to creatively collaborate increase. This uptake in demand for more engaging and creative digital assets has allowed the industry to trial new types of digital communications and has pushed pharma and healthcare further into the digital world.
The global medical animation market is expected to grow from USD 364.29 million in 2020 to USD 990.24 million by the end of 2025. The medical animation industry is ever evolving, it grows and adapts with society as we seek more inventive, imaginative, and novel approaches to communicating and learning. Captivating the target audience is something that every industry aims to achieve, and a medical animation is a useful tool to successfully ensure this.
The coronavirus pandemic has created an increased exposure to medical animations, playing an instrumental role in explaining the science behind the virus, social distancing, mask-wearing, and vaccines and treatments to the public. Our most popular animation of 2020 was ‘The Coronavirus Outbreak’ produced in February 2020 to raise awareness of SARS-CoV-2, disease symptoms, and preventative methods in an engaging and easy-to-digest format to the public. The pandemic has certainly elevated the popularity of medical and scientific animations as a form of conveying complex scientific concepts to a variety of stakeholders and audiences. As the world’s vaccine rollout continues and new SARS-CoV-2 strains and mutations are discovered, it is certain that the use of medical animations to aid in scientific understanding will continue to be an enormously valuable communicative tool.
Furthermore, we are seeing the impact of the pandemic across numerous industries worldwide, including pharma and biotech. It is increasingly apparent that businesses need to adapt to flexible ways of working and new ways of marketing their products. The cancellation of conferences, tradeshows, and business meetings, means alternative approaches are required to connect with healthcare professionals (HCPs) and other influential target audiences. The pandemic has forced pharmaceutical companies to completely digitalize their approach to product marketing. Medical animations and interactive experiences have been beneficial during a time of virtual communication, capturing attention and giving a clear and concise explanation.
At Random42, we believe it is crucial to be using the best and most up-to-date technology on the market. Our expert team is constantly researching and testing the newest available software and technology in the digital world to ensure our digital assets are of the highest cinematic quality. As a company, we are passionate about pushing our creative boundaries to the limits and putting our artistic abilities to the test. Below we delve into the latest 3D medical animation trends and explore how our in-house production team is harnessing the power of the latest in CGI (Computer-generated imagery) technology to produce some of the most impactful imagery and interactive experiences in the medical animation industry…
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Random42 constantly strives to innovate in the medical animation and interactive space.
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