High-Quality Digital Experiences for ASCO 2022

9th February 2022 Company News Events & Exhibitions News

On the 3rd – 7th June 2022 the world’s leading oncology scientists and healthcare professionals will come together for the American Society of Clinical Oncology’s (ASCO) Annual Meeting.

3D model of tumor cells designed by Random42

Join more than 40,000 oncology professionals from around the world at the 2022 ASCO Annual Meeting. Stay up to date on new clinical cancer advances in every area of cancer research, gain real-time insights from world-renown faculty, and connect with one of the largest, most diverse audiences in global oncology – in person or online.

This year the ASCO annual meeting will take place McCormick Place, Chicago, IL, as well as online.

As the industry strives to bring back in-person conferences and events, it is apparent that the hybrid working model is here to stay, with events also being available to attendees in a digital format. Communication strategies must reflect this change and provide the versatility to compete in the hybrid world, where alternative approaches are required to connect with Healthcare Professionals (HCPs) and other influential target audiences.

Random42 possess the creative and scientific expertise to help your novel science stand out. Our digital content can be leveraged across all platforms, meaning it is the perfect hybrid tool for in-person booths as well as virtual conference presentations. Scientific animation assets can easily be utilized for booth design backdrops, large touchscreens, iPads, virtual reality headsets and more.

For the world of oncology, this is the event where you find all the players, both big and small, looking to make a large impact regarding their latest advances. The event promises the practice-changing science and education that we have come to expect from ASCO over the years making it just as important as ever to communicate your science effectively and stand out from the rest.

High-quality digital experiences to differentiate your brand

Random42 can create content in the form of animation (MoD/MoA), interactive experiences, or other digital solutions to help you stand out at any conference or virtual event.

Such experiences are ideal for physical events and can be repurposed onto large touchscreens or Ipads as part of a booth; attracting people to your stand and then letting them explore the science behind a product. We employ gesture-driven devices, so that a user can interact with the experience independently, as well as many other platforms that make the experience impactful, engaging, and educational.

Our high-quality digital materials are able to be leveraged across various marketing initiatives and provide the longevity needed to make them an investment for all future conferences, virtual or physical.

ASCO conference booth

In-person booth experiences

We can create high-resolution digital content to enhance scientific storytelling. Such content can be utilized throughout physical booths on a range of outputs such as:

  • Touchscreens
  • Interactive stations
  • Augmented reality and immersive experiences
  • Holographic displays and more…

Stunning visual content helps attract people to the booth, encouraging further exploration of the scientific messages behind a product, pathway, or mechanism.

We are proud to say we were the first to bring virtual reality content to the world of scientific conferences, and we continue to evolve and innovate our offerings in this space. We are able to adapt interactive augmented reality experiences for large booth installations to help captivate and engage your audience.

3D model of the metaverse designed by Random42

Virtual booth experiences

Replace or supplement a physical booth presence with web-based virtual experiences, facilitating connections without an in-person representative. The user can move around the booth digitally and interact with engaging digital content.

Disease and product microsites can be created to host a variety of educational digital content. A link can simply be sent to thousands of healthcare professionals (HCPs) for them to experience immersive, high-quality content. Digital assets and microsites stand the test of time after a virtual conference, making them a great investment.

  • Stunning animation assets implemented throughout the booth
  • Create an engaging environment and unique user experience
  • Versatile concept that can be refreshed with updated content providing longevity
  • Metrics from each experience can provide key performance indicators to help evaluate success

How we can help

Random42 consists of scientists, artists, animators and programmers, who collaborate to effortlessly intertwine the worlds of science, art and technology, producing some of the most impactful scientific imagery, stories and interactive experiences.

With a unique creative team consisting of both 3D artists and interactive developers, Random42 hosts the collaboration necessary to create the highest quality, cutting-edge experiences.

Our team can create a purpose-built app, seamlessly integrating animations and stunning visuals, allowing the user to interact with molecular structures. Rich stimulating imagery promotes deeper engagement and reinforces the scientific story behind the pharmaceutical product.

Random42 Animation Development Process

ASCO is fast approaching, which is why it is important to act now. The ideal time to begin planning for an event like this is at least 4 months before. Please get in touch as soon as possible if this is something you would like to discuss with us.

3D model of tumor stroma designed by Random42

Why is ASCO so important?

When ASCO was established over 50 years ago, the founding members wanted an annual meeting to share the latest information about the treatment of cancer as a top priority. This was back in a time when oncology was not yet recognized as a medical specialty.

Since then, ASCO has grown to become one of the most significant biopharma conventions in the industry and one of the largest gatherings of medical professionals in the world. It brings together more than 40,000 doctors, scientists, public officials, patient advocates, investors, and life science executives.

Thousands of scientific abstracts are released in May ahead of the meeting, giving investors an early opportunity to investigate the latest in the oncology drug development field. Many companies will keep their most significant data under wraps, unveiling them as ground-breaking presentations during the conference.

ASCO’s annual meeting takes place from June 3rd – 7th 2022 – so if you are planning to secure an animation provider, now is the time to act.

Get in touch with our expert team for a consultation on how to make the most of ASCO.


Are you interested in seeing how medical animation can help you?