High-Quality Digital Experiences for ASCO 2022

Join more than 40,000 oncology professionals from around the world at the 2022 ASCO Annual Meeting. Stay up to date on new clinical cancer advances in every area of cancer research, gain real-time insights from world-renown faculty, and connect with one of the largest, most diverse audiences in global oncology – in person or online.

This year the ASCO annual meeting will take place McCormick Place, Chicago, IL, as well as online.

As the industry strives to bring back in-person conferences and events, it is apparent that the hybrid working model is here to stay, with events also being available to attendees in a digital format. Communication strategies must reflect this change and provide the versatility to compete in the hybrid world, where alternative approaches are required to connect with Healthcare Professionals (HCPs) and other influential target audiences.

Random42 possess the creative and scientific expertise to help your novel science stand out. Our digital content can be leveraged across all platforms, meaning it is the perfect hybrid tool for in-person booths as well as virtual conference presentations. Scientific animation assets can easily be utilized for booth design backdrops, large touchscreens, iPads, virtual reality headsets and more.

For the world of oncology, this is the event where you find all the players, both big and small, looking to make a large impact regarding their latest advances. The event promises the practice-changing science and education that we have come to expect from ASCO over the years making it just as important as ever to communicate your science effectively and stand out from the rest.

In-person booth experiences

We can create high-resolution digital content to enhance scientific storytelling. Such content can be utilized throughout physical booths on a range of outputs such as:

• Touchscreens
• Interactive stations
• Augmented reality and immersive experiences
• Holographic displays and more…

Stunning visual content helps attract people to the booth, encouraging further exploration of the scientific messages behind a product, pathway, or mechanism.

We are proud to say we were the first to bring virtual reality content to the world of scientific conferences, and we continue to evolve and innovate our offerings in this space. We are able to adapt interactive augmented reality experiences for large booth installations to help captivate and engage your audience.

Virtual booth experiences

Replace or supplement a physical booth presence with web-based virtual experiences, facilitating connections without an in-person representative. The user can move around the booth digitally and interact with engaging digital content.

Disease and product microsites can be created to host a variety of educational digital content. A link can simply be sent to thousands of healthcare professionals (HCPs) for them to experience immersive, high-quality content. Digital assets and microsites stand the test of time after a virtual conference, making them a great investment.

• Stunning animation assets implemented throughout the booth
• Create an engaging environment and unique user experience
• Versatile concept that can be refreshed with updated content providing longevity
• Metrics from each experience can provide key performance indicators to help evaluate success

ASCO is fast approaching, which is why it is important to act now. The ideal time to begin planning for an event like this is at least 4 months before. Please get in touch as soon as possible if this is something you would like to discuss with us.