How to Stand Out at ASCO 2019

On the 31^st May 2019 the world’s leading oncology scientists and healthcare professionals will descend on McCormick Place in Chicago for the American Society of Clinical Oncology’s (ASCO) Annual Meeting.

In oncology, this is the event where you will find all the players, both big and small, looking to make a large impact regarding their latest advances. At an event this size, booths can merge together, looking similar, lacking distinctive content and generating little or no impact. Random42 possess the creative and scientific expertise to help you stand out from the crowd…

SCIENTIFIC ANIMATION

This should include stunning, scientifically accurate video content, that can then be repurposed for impactful images of biological structure, to highlight the science and promote your company’s expertise in the therapeutic area.

INTERACTIVE EXPERIENCES

Animated content can be elevated further by creating an interactive experience. Plenty of booths will have touchscreens, but the execution can be poor with little or no interest from the passing traffic. Content must be intuitive and highly engaging, taking people on a journey and can involve an element of gamification to hold a person’s attention.

SCIENTIFIC VIRTUAL REALITY (VR)

Interest surrounding VR spiked about four years ago, as people tried to be the first to bring such experiences to the biggest shows. After this peak, it has gone through steady growth as people start to see the benefit, both at congresses and in other arenas. The most obvious benefit at a booth is the ability to lock people into the content – with the headset on, they are going to watch it from start to finish, which isn’t always the case with videos.

We provide interactive animations that enhance the storytelling experience for the user. Such experiences are ideal for large touchscreens as part of a booth; attracting people to your stand and then letting them explore the science behind a product. We employ gesture driven devices, so that a user can interact with the experience independently, as well as many other platforms that make the experience impactful, engaging and educational.

Our team can create a purpose-built app, seamlessly integrating animations and stunning visuals, allowing the user to interact with molecular structures. Rich stimulating imagery promotes deeper engagement and reinforces the scientific story behind the pharmaceutical product.

ASCO is fast approaching, which is why it is important to act now. The ideal time to begin planning for an event like this is at least 3-4 months before – a typical timescale to produce a medical animation (including approvals) is around 12 weeks.

If you don’t have 3-4 months in your schedule, then there are still options for accelerated production with Random42 without compromising on quality.