How to Use Scientific Communication to Stand Out

11th January 2019 Industry Insights

High-quality digital assets can differentiate your brand and help promote the science behind a medical research pipeline/product or disease area to your target audience.

Random42 Booth Experiences

Scientific animation

This should include stunning, scientifically accurate video content, that can then be repurposed for impactful images of biological structure, to highlight the science and promote your company’s expertise in the therapeutic area. The animation will illustrate complex biological processes that take place during the development of diseases and how drug works in the body to eliminate these threats. This can be perfectly illustrated from the exterior, followed by moving inside the body to show how the drug works on a particular organ, all the way to the intracellular level. The biggest difference for medical animation is that in 4K, when cells travel across the screen, there is no blur or indistinct mass, you can see each individual cell amongst hundreds. 4K allows us to show images in more detail than ever and allows the viewer to get right in front of the screen to immerse themselves in the animation, without compromising image quality.

Scientific virtual reality

You can use scientific virtual reality to elevate your scientific storytelling to new heights. With the right scientific communication partner you will immerse your prospects into the human body. What better way to convince them of your product’s efficacy than to make them feel as though they were experiencing the mechanism of action in real time.

Interest surrounding VR spiked about four years ago, as people tried to be the first to bring such experiences to the biggest shows. After this peak, it has gone through steady growth as people start to see the benefit, both at congresses and in other arenas. The most obvious benefit at a booth is the ability to lock people into the content – with the headset on, they are going to watch it from start to finish, which isn’t always the case with videos.


How about using interactive experiences to enhance the storytelling possibilities? This is especially effective when using touchscreens at an exhibition stand and have users explore your product in a hands on way. Gesture driven devices are particularly useful because they give your audience the ability to interact independently. Content must be intuitive and highly engaging, taking people on a journey and can involve an element of gamification to hold a person’s attention.

Use the highest quality available

If you have the budget, do not spare a penny on quality and interactivity.

Today scientific communication is moving away from boring text-based content presentations, to exciting and intriguing cutting-edge simulations. At Random42, our scientific knowledge and experience is a guarantee for quality and scientific accuracy.

How Random42 can help…

Random42 consists of scientists, artists, animators and programmers, who collaborate to effortlessly intertwine the worlds of science, art and technology, producing some of the most impactful scientific imagery, stories and interactive experiences.

Our team can create a purpose-built app, seamlessly integrating animations and stunning visuals, allowing the user to interact with molecular structures. Rich stimulating imagery promotes deeper engagement and reinforces the scientific story behind the pharmaceutical product. Such experiences are ideal for large touchscreens as part of a booth; attracting people to your stand and then letting them explore the science behind a product. We employ gesture-driven devices, so that a user can interact with the experience independently, as well as many other platforms that make the experience impactful, engaging and educational.

The ideal time to begin planning for an event like this is 4-6 months before, however, there are options for accelerated production with Random42 without compromising on quality. Get in touch with our expert team for a consultation.


Are you interested in seeing how medical animation can help you?