Interactive Experiences: Exploring The Latest Trends
The interactive industry is continually evolving. The supporting technology, hardware, and software are constantly advancing to allow for the production of more detailed renders, higher resolution displays, and more immersive experiences. Interactive content is becoming more popular than ever, therefore it is important that the supporting technology progresses to allow the industry to improve and grow to higher potentials.
At Random42, we believe it is crucial to continuously look for the best technology and software to take our experiences to the next level. Pushing boundaries and increasing our awareness of what is currently available allows our digital content to excel to greater heights. Combining cutting-edge technology with our team of experts plays a key role in remaining at the forefront of the current digital transformation.
Virtual Reality (VR) has become a very popular and powerful learning tool, due to the highly engaging interactive element it offers. VR offers a simulated digital experience that uses a VR headset to create a stimulated real-world experience. Using VR as an educational tool allows for better understanding and more appealing learning. VR has elevated our scientific storytelling to a whole new level. The immersive format, combined with this state-of-the-art technology, brings intricate and highly complex messages to life, allowing the user to gain a deeper understanding of the science behind a medical product or disease area.
VR is continuously evolving and pushing the limits of what we understand about the world around us. VR experiences are more immersive than ever before with the rise in the quality of new headsets. Our production team has trialed and tested all the leading VR headsets through countless high-quality projects for our clients and our continued research into the latest VR technology. Our projects harness the power of VR technology to produce some of the most impactful experiences in the medical animation industry, pushing VR into the mainstream market.
This year we will be using the Oculus Quest 2, which is new to the market, having only launched in October 2020. The Oculus Quest 2 is Oculus’ most advanced all-in-one VR system yet. Lightweight, comfortable, and powerful enough to run remarkably detailed VR experiences, the Oculus Quest 2 is the best VR headset that Oculus has created. This hardware will take our VR projects to the next level with its high-resolution display and mighty-fast processor.
Augmented Reality (AR) apps use visual recognition technology, where the user simply points their smart device at a tracker or flat surface, activating an experience, such as interactive animations, holograms, 3D models, and games. AR brings traditional marketing materials to life with digital content that is easily accessed by downloading an app to activate content.
This year, our aim with AR is to improve our tracking capabilities. AR experiences are growing in popularity as they are a great means of bringing a wide variety of content to life. Improved performance of smartphones and tablets, in particular in newer iPad tablets, allows for high-performance AR to be accessed. LiDAR (Light Detection and Ranging) scanning is a revolutionary method for augmented reality apps, which will increase depth perception – from capturing objects the size of your hand to tracking surroundings the size of your living room. The 2020 Apple iPad Pro has this innovative sensor, and Apple is now bringing a LiDAR scanner to the new iPhone 12 Pro and 12 Pro Max. At Random42, we are taking advantage of this technology to allow for faster and better object placing and location tracking, which will strengthen our AR capabilities.
Finally, we are making our AR experiences more immersive by adopting technology to integrate people with virtual objects and introducing human movement into an AR experience. People occlusion allows for people and virtual objects to mix within an AR experience, making it more realistic and immersive than ever before. These advancements improve user interactivity and tracking, offering fascinating prospects for the future of AR.
Are you interested in seeing how medical animation can help you?
Random42 constantly strives to innovate in the medical animation and interactive space.
Get in touch with our expert team for more information.