Gastrointestinal MoD Interactive Panel
Interactive Experience
We created two mechanism of disease (MoD) animations for Phathom Pharmaceuticals to explore two areas of illness that affect the gastrointestinal tract.
These educational videos provide an informative resource for healthcare professionals (HCPs) and patients to utilize to learn more about each subject matter.
Assets from animation were further leveraged to create a 3D interactive panel for Phathom Pharmaceuticals to use at industry conferences to educate HCPs on H.Pylori and Gastroesophageal reflux disease (GERD).
The interactive panel housed Q&As on key information highlighted by Phathom, creating an engaging and educational piece that users could interact with. The interactive quiz is suitable for use on smartphones, tablets, and touchscreens, as well as online.
The interactive panel was used at American College of Gastroenterology (ACG), where the quiz was presented on a large touch screen to entice users to interact.
A QR code was implemented so users can easily launch the quiz from their own devices.
The MoD animations are hosted on Phathom Pharmaceutical’s website in the ‘Our Science’ section and are embedded within each of their relevant pages, GERD and H.Pylori. In addition, Random42 also assisted in creating copy and assets for use on social media.
“Working with the Random42 team was a seamless collaboration, where they exhibited great project management skills, clear & thoughtful communication, and delivered high-quality work that was visually appealing. Our team was impressed with the final products.”
Medical Affairs, Phathom Pharmaceuticals
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