Interactive Immunology Menu System
INTERACTIVE EXPERIENCE
This interactive interface was created for Novartis to allow users to select between different animations via a touchscreen or desktop output. The interactive menu system houses a selection of animations that we created for Novartis in the immunology realm. The interface incorporates four Immunoglobulin E (IgE) mechanism of action (MoA) animations on one platform, including the MoAs for the following indications:
- Nasal Polyposis
- Severe Allergic Asthma
- Food Allergy
- Chronic Spontaneous Urticaria (CSU)
All animations across the interface have a consistent look and feel creating a collection of content that is visually coherent with a strong brand identity. The sleek function of this menu creates a user-friendly system for healthcare professionals (HCPs) and scientists to use.
The interface was created for use at conferences, where the collection of content could be easily explored at the touch of a button, allowing users to engage with content at their own pace and interest. The interface can also be used in internal and external meetings to demonstrate the animations and scientific mechanisms effortlessly to colleagues.
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