Dry Eye Disease in VR
With clear branding guidelines set, this project aimed to exceed the client’s expectations by creating an immersive and captivating experience that visualizes the ocular surface in great detail.
The experience focused on key pathways that cause overexpression of inflammatory mediators, and how Xiidra® eye drops interrupt the chronic eye cycle of inflammation. HCPs can explore the product by delving into the eye in a fully immersive way.
The animation was later leveraged into a virtual reality experience targeted at healthcare professionals (HCPs).
The Xiidra® mechanism of action animation has won 20 global industry awards.