Immuno-Oncology Research Pipeline in AR
3D medical animation content was produced encompassing these immuno-oncology modalities and molecules in a scientifically accurate and eye-catching format, portraying key messages of normal cell function, disease state, and mechanism of action.
The MoD and MoA animations were developed further, for an interactive booth experience, generating an array of digital assets that can be used in a variety of settings.
Individual elements were also isolated from the animation to create striking booth backdrops and three separate interactive augmented reality overlays. Each immuno-oncology modality was displayed on an individual interactive wall, where the user could interact with each molecule separately using touch-screen panels.