Cardiovascular Experience in AR
The main objective of the experience is to demonstrate coronary re-access in a patient that has undergone the Transcatheter Aortic Valve Implantation (TAVI) procedure and to clearly represent the clinical outcomes and benefits of a range of valves produced by Edwards Lifesciences.
The booth centerpiece features a 3D-printed heart (pictured right) which when combined with innovative new AR technology allows the user to explore the organ and medical devices in remarkable detail. The 3D-printed model of the heart is brought to life by a digital overlay of colorful animation and graphics, simply by using an iPad to scan the physical model on the booth to trigger the AR app demonstration.
An additional version of the app uses plane tracking and does not require the 3D-printed model to trigger the experience. This allows the app to be quickly demoed to healthcare professionals (HCPs) in the field or clients during meetings, creating a versatile digital asset that can be utilized in a variety of settings.