Maximize Your Return on Investment (ROI) With Medical Animation
How to Utilize a Medical Animation?
Our animation assets can be developed for various uses, providing flexibility on your initial asset. Medical animation can be used at each stage of the product development lifecycle as well as for broader corporate communication purposes. In addition, an animation can have a multitude of end uses, from conferences and events to digital marketing.
3D animation can have a significant impact on slide decks and presentations, increasing engagement levels and understanding. Visual toolkits inclusive of stills and short clips of content can be taken from the animation, making excellent website and social media assets, providing brand consistency throughout platforms.
Digital Solutions to Engage Your Audience
Medical animation can be targeted to a wide variety of stakeholders. Investors, healthcare professionals (HCPs), patients, and scientists are just some of the popular audiences for our animations. In the biotechnology sector, medical animation is an extremely popular tool for communicating with potential investors, especially at early trial phases, with securing successful investment creating a strong ROI.
HCP education and product sales are both key for the pharma and biotech industries. Animation, virtual reality (VR), and augmented reality (AR) help boost pharma sales with HCPs. Visual aids, in particular those with an interactive element, allow sales representatives and Medical Science Liaisons (MSLs) to have a lasting impact on HCPs. They enable the science to be communicated accurately and efficiently, with key details worked into the experience so they no longer have to be reeled off in a traditional pitch. In such a competitive environment, every second counts, and a sales rep needs to create a lasting impact.
Leveraging 3D Assets to Maximise ROI
The beauty of 3D animation is that 3D assets are exceptionally versatile for a range of outputs, for example, once a trade show is over and your booth is disassembled, you can keep the engagement going online by utilizing your assets on your website or on socials. After commissioning an animation, a complimentary visual toolkit will also be developed, including eye-catching 3D images, an animation shot, and short clips.
Our visual toolkit provides clients with the ability to maximize the value of a single animation across multiple platforms, leveraging the assets in a variety of ways so they can be inserted into a slide kit, sales aid or for social media purposes, or even aimed at different target audiences.
The multi-purpose animation services we offer are key to growing your ROI. Sharing animation graphics, 3D imagery, and visual content on your website or social media or including them on ad campaigns is a great way to improve brand awareness and continue interest after an event. In addition, visuals can accompany any press releases and media coverage after an event adding to the longevity of your assets.
Increasing Website Traffic and Social Media Activity
Creating a scientific animation is invaluable for online sales, marketing, and branding. Animation is a great way to boost traffic to your website. Websites that include video are 53 times more likely to be found on search engines, and the average time a person will stay on a website increases from 8 seconds to 2 minutes if the website has a video on it.
Social media is also driven by creativity and innovative visual displays. Whether sharing an animation video or still images, the visual impact these have is outstanding, generating far greater curiosity and interest than text-only content.
On average, people spend at least 100 minutes every day watching online videos; therefore leveraging animation content for use on websites and social channels is a great way to make the most of your assets and increase your return on investment.
Are you interested in seeing how medical animation can help you?
Random42 constantly strives to innovate in the medical animation and interactive space.
Get in touch with our expert team for more information.