Science in Motion (SIM)
Mobile-First Content to Amplify Your Scientific Messaging
Elevate audience engagement and extend the reach of your content with Random42’s ‘Science in Motion’ (SIM)—mobile-first, interactive web assets designed to deliver high-impact scientific messages.
This dynamic, bite-sized interactive content is custom-made to supercharge digital campaigns, blending stunning animation with core scientific messages and data in a familiar swipe-through format. Perfectly aligned with your core branding, SIMs inject life into email newsletters, enhance promotional materials, and serve as valuable follow-up tools.
What are SIMs?
A SIM is a highly responsive, mobile-first interactive asset designed to convey quick-fire key messages across up to 10 frames. Hosted on a dedicated web link, SIMs require no app downloads, ensuring frictionless and wide dissemination of your science.
📱 Scan the QR code to explore a live SIM in action:
Key Features of a SIM
- Immersive 3D Imagery & Clips: Captivate users instantly with industry-leading 3D medical animation assets.
- Engaging Quiz Elements: Reinforce key educational takeaways and boost retention through active participation.
- Embedded Call to Action (CTA): Guide users directly to clinical portals, registrations, or further scientific resources.
- Interactive Hotspots & Pop-Ups: Allow self-paced learning by letting users click to reveal deeper layers of scientific data.
- 2D Graphs & Infographics: Translate complex datasets into clear, digestible, and interactive visuals.
- Stock Footage Integration: Seamlessly blend real-world video with custom graphics.
How to Deploy SIMs in Your Campaigns
SIMs are incredibly versatile and designed to fit naturally into any digital or physical touchpoint:
- Physical Leave-Behinds: Print QR codes on brochures, visual aids, flyers, and congress table clings to bridge the gap between physical print and digital experiences.
- Conferences & Congresses: Deploy SIMs on large congress touchscreens or use them as interactive follow-up tools after an event or during 1-on-1 rep meetings.
- Digital & Social Outreach: Embed links directly in email newsletters, text message campaigns, or share engaging preview loops on social platforms like LinkedIn.
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The goal of a SIM is to translate complex scientific information, such as diagnosis, MoD/MoA, key trial data, or other relevant product or brand key takeaway messaging, into an easily accessible digital experience. It allows pharmaceutical and biotech companies to deliver crucial messages to HCPs or patients in a format that encourages active learning and drives clicks toward a specific goal (such as clinical site registration or resource download).
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Yes. While SIMs are securely hosted on Random42’s web platform, they can be shared across your social channels. You can easily share the direct link with an eye-catching preview thumbnail, or utilize a short, high-quality screen recording of the SIM in action to capture attention on feeds like LinkedIn or X (Twitter).
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Absolutely. Random42 provides comprehensive analytics on your SIM rollout. You will gain actionable insights into how your audience interacts with the asset, including key metrics such as total traffic, average engagement time, and view rates frame-by-frame.
Are you ready to elevate your scientific storytelling? Supercharge your campaigns and deliver high-impact scientific messages that stick.