Neuropathic Pain Animation
Scientific Animation | Website Assets & Medical Education
QUTENZA® is indicated in adults for treating neuropathic pain associated with postherpetic neuralgia (PHN) or diabetic peripheral neuropathy (DPN) of the feet. This matrix system technology delivers concentrated capsaicin at the source of the pain by directly targeting TRPV1-expressing fibers to suspend pain signals to the brain and hence provide sustained pain relief.
We created this mechanism of action (MoA) animation for Averitas Pharma to illustrate how this product works by combining a unique MoA and matrix system technology.
The animation introduces the main character, who struggles to walk due to neuropathic pain, giving further insight into how this treatment relieves pain, resulting in improved walking by the end of the animation. This educational resource uses high-science imagery to convey this story, bringing the science to life and making it clear, concise and engaging.
Hosted on the QUTENZA® website for US healthcare professionals, the MoA is embedded as an autoplay video to allow the viewer to learn more. Imagery from the animation is also found on the site as part of an infographic, highlighting key scientific concepts.
The asset has been fully utilized for a variety of initiatives, including resources for the field team and Medical Science Liaisons (MSLs), slide decks and congress symposium materials. Animation assets have also been leveraged in information resources relating to the MoA, helping create a cohesive brand identity.