Bring Your Science to Life at ESMO 2025

22nd April 2025 Events & Exhibitions News

On 17th – 21st October 2025, the world’s leading oncology scientists and healthcare professionals will come together for the annual European Society for Medical Oncology (ESMO) Congress.

Explore the latest developments in cancer research across various clinical areas and connect with a diverse and influential audience in global oncology at ESMO 2025.

This year, join thousands of oncology professionals in person in Berlin, Germany.

ESMO 2025 will be a hub of innovation and collaboration. Ensure your scientific message resonates and captures the attention of attendees.

At Random42, we leverage the power of science, art, and technology to create immersive and engaging digital experiences that will make your science stand out.

Stand Out at ESMO With High-Quality Digital Experiences

Random42 creates content in the form of animation (MoD/MoA), virtual reality (VR), mixed reality (MR), bespoke interactive experiences, gamification and other digital solutions to help you stand out and drive footfall to your conference booths.

Our high-quality digital materials can be leveraged across various medical and marketing initiatives both inside and outside of the congress setting, providing longevity to your investment. Interactive experiences are useful in showcasing everything from patient treatment journeys, highlighting treatment needs and disease burden, to complex product mechanism of actions.

Extended Reality (XR) – Shaping the Future of Technology

Random42 is at the forefront of extended reality (XR) solutions, enabling you to showcase your science in cutting-edge ways. Our dedicated team of interactive developers are constantly researching and developing new techniques to deliver exceptional XR experiences that combine the real and virtual worlds, utilizing tablets, headsets, and other advanced technologies.

We were among the pioneers of XR content at scientific conferences, and continue to innovate in this dynamic field. We create adaptable interactive experiences, in both real and virtual settings, for booth installations that captivate and engage your target audience.

Extended reality experiences are powerful tools for showcasing groundbreaking science at conferences, facilitating deeper user engagement and understanding. As technology advances, becoming more accessible and user-friendly, MR, VR and AR are increasingly being used successfully in congresses and workplaces, offering exciting new ways to:

Enhance sales presentations
Improve internal training programs
Visualize drug mechanisms and tell compelling product stories
Create engaging educational experiences for meetings and other communication channels

Mixed Reality – Bring Your Science to Life

As innovation accelerates and Mixed Reality technology becomes more accessible, it offers a unique combination of high-quality 3D virtual graphics integrated into the real world through cutting-edge headsets from Apple and Meta. This is becoming increasingly popular in workplace settings beyond large conferences. Its integration provides businesses with a dynamic means to enhance collaboration, training, and problem-solving, revolutionizing traditional methods of work.

Virtual Reality – Step Inside the World of Science

The immersive nature of Virtual Reality allows users to step into extraordinary 3D environments, such as a journey within the human body, creating a captivating and unforgettable experience. This cutting-edge technology brings complex scientific concepts to life and supports a powerful narrative approach to scientific storytelling. This unique combination of virtual storytelling and advanced VR technology allows for improved understanding of scientific intricacies related to medical products or disease pathways by fully immersing the user in a simulated world.

Augmented Reality – Expanding Global Medical Education

Augmented reality can transform conventional marketing and educational assets by incorporating compelling digital content easily accessible via smartphones or tablets. This includes everything from informative disease education videos and detailed drug MoAs to immersive R&D facility tours and compelling device demonstrations. Additionally, AR enhances real-world engagement at congresses and events, bringing banners, handouts, and backdrops to life with captivating scientific content. AR apps, touchscreens and web-based experiences synergize with MR/VR technology, elevating your booth presence.

Bespoke Interactive Experiences for Your Story

Our custom-designed interactive experiences are ideal for physical events, displayed on large touchscreens or iPads as part of your booth. These captivating tools draw attendees in, allowing them to explore the science behind your products or disease areas. Our interactive assets immerse users within your scientific narratives, ensuring their booth experience is impactful, engaging, and memorable.

Tailored experiences for your product, therapeutic area, or pipeline
Inform and educate on disease and diagnosis pathways
Gamify your educational campaigns for improved knowledge retention
Available for touchscreens, mobile devices, or tablets for wider reach
Maximize audience engagement

Interactive and Immersive Booth Experiences

Our high-resolution digital solutions work together to create a cohesive and compelling scientific narrative throughout your booth. This unified approach ensures a visually appealing and memorable presence for your company at conferences, leveraging:

Interactive touchscreens
Dedicated interactive stations
Virtual reality with interactive elements
Mixed reality and immersive experiences
Holographic fans and looking-glass displays
Interactive globes and more!

Our expertise extends to a wide array of interactive deliverables, including extended reality experiences visualizing disease pathology and therapy MoAs, interactive pipeline explorers, patient case studies, bespoke holographic projections, and digital displays of all kinds.

Leverage Your Assets Digitally to Maximise ROI

Our 3D assets are incredibly versatile. Post-congress, your digital investments continue to deliver value, extending your reach online through website integration and social media platforms.

Random42 creates custom interactive educational websites and games for remote learning, featuring documentary-style disease awareness content or mechanism-specific modules with intuitive user interfaces, offering both personalized and guided experiences.

Develop a consistent look and feel for a cohesive brand story
Establish a recognizable visual identity
Provide a simple and intuitive user journey through disease states, your portfolio, or product mechanisms
Easily incorporate additional content, such as patient videos, data, and key visuals
Structure content in an engaging and visually appealing format
Utilize analytics to track metrics and gain audience insights

Our 3D visual toolkit, complementary to each animation, allows you to maximize the value of your assets across various platforms, incorporating them into slide kits, sales aids, social media campaigns, and targeting specific audiences.

Our multi-purpose services are key to enhancing your ROI. Sharing 3D animations and visuals on your website or social media platforms, or integrating them into ad campaigns, is an excellent way to boost disease or brand awareness and maintain engagement after the event. Furthermore, visuals can accompany press releases and media coverage, extending the life of your assets.

LED fan training display designed by Random42

How We Can Help

Random42 brings together scientists, artists, animators, and programmers to seamlessly blend science, art, and technology, delivering impactful scientific imagery, compelling stories, and engaging interactive experiences.

Our unique creative team of 3D artists and interactive developers fosters collaboration, ensuring the delivery of the highest-quality, cutting-edge experiences.

Our team creates custom apps and experiences that seamlessly integrate animations and stunning visuals, enabling users to interact with molecular structures. This immersive imagery drives deeper engagement and reinforces the scientific narrative behind your pharmaceutical products.

ESMO is soon approaching, which is why it is important to act now. The ideal time to begin planning for an event like this is at least 6-9 months before – a typical timescale to produce a medical animation (including approvals) is around 16-18 weeks.

Random42 Interactive Development Process

If you don’t have 16 weeks in your schedule, there are still options for accelerated production with Random42 without compromising on quality. Please get in touch as soon as possible if this is something you would like to discuss with us.