Chemotherapy Product Animation
INFUGEM is a chemotherapy product indicated for ovarian cancer, breast cancer, non-small cell lung cancer (NSCLC) and pancreatic cancer. It is the first chemotherapy product approved by the FDA that is pre-mixed and ready to infuse, eliminating some of the steps involved in traditional chemotherapy preparation.
Sun Pharma wanted to show the problems associated with chemotherapy preparation in order to position INFUGEM as a safer choice. This animation highlights these problems, revealing the variability of chemotherapy preparation and the potential health risks to healthcare workers. In doing so, the animation showcases the ease of use and advanced safety benefits of INFUGEM compared to other chemotherapy products.
A microsite was also developed to house the animation and provide important safety information.
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