The Merck Manuals
The Merck Manuals were first published in 1899 as a small reference book for physicians and pharmacists. The Manual grew in size and scope to become one of the world’s most widely used comprehensive medical resources for professionals and consumers. As the Manual evolved, Merck realized the need to modernize the approach in order to engage their target audience.
To support the current assets, a series of 17 educational, biological animations were developed for the Merck Manuals Consumer website and YouTube Channel. The animations covered a variety of medical topics and were aimed at a target market of consumers with limited previous knowledge of the areas covered. With this target audience in mind, the messages were kept clear, concise and easy to understand.
The ‘Intro to the Human Body’ animation has over 11,000 views and the complete collection of 17 videos has over 20,000 views on YouTube alone.
The featured video is the ‘Introduction to the Human Body’ Animation which forms part of the Merck Manuals Series. You can view the other 16 animations on Merck Manuals YouTube Channel.
Are you interested in seeing how our award-winning medical animation can help you?
Random42 constantly strives to innovate in the medical animation space. Get in touch for a consultation on your next project.
‘‘For experts, there’s limited time in which they will interact with this content, so getting a message across quickly is crucial, and this medium does it very well.’’
Product Manager, GSK
‘‘Their turnaround time sets them apart from the rest of the field. The fact they can turnaround lots of comments in a couple of days is impressive, whereas that took weeks with other agencies we worked with. They’re well above the benchmark.’’
Oncology Clinical Liaison, Bristol-Myers Squibb
‘‘It was a combination equally of quality of work but also the comfort and confidence that I knew I would be working with PhDs. They gave me the confidence that they would have the ability to understand. The other companies didn’t have those sorts of people on staff, they were just good animators. That was the area where I felt that I could trust Random42 would deliver.’’
Senior Product Manager, Spectranetics
‘‘I have been to a lot of conferences and I have seen a lot of videos both from competitors and internally – in my eyes it is night and day. The quality Random42 have is not one step ahead, it is far ahead compared to what I have seen before.’’
Product Manager, Amgen