Engaging Digital Experiences for ASH 2022

On the 10th – 13th December 2022 the world’s leading hematologists and healthcare professionals will come together for the American Society of Hematology (ASH) annual meeting.

Although most conferences and events are now back in-person, many events still have a virtual option available. It has become more apparent than ever that the hybrid working model is here to stay, with events also being available to attendees in a digital format.

Current communication strategies must reflect this change and provide the versatility to compete in the hybrid world, where alternative approaches are required to connect with Healthcare Professionals (HCPs) and other influential target audiences.

We possess the creative and scientific expertise to help your novel science stand out. Our digital content can be leveraged across all platforms, meaning it is the perfect hybrid tool for use at in-person booths as well as virtual conference presentations.Scientific animation assets can easily be utilized for booth design backdrops, large touchscreens, iPads, virtual reality headsets and more.

Engaging solutions for your ASH booth

Interactive, eye-catching content is essential at industry conferences where exhibiting is competitive, and exhibitors have to work harder than ever to capture their audience’s attention and keep it!

Our team of experts are constantly researching and exploring the latest software and technology in the interactive field to keep our experiences impactful and state-of-the-art, guaranteeing you experiences for your booth that are impressive, engaging and scientifically accurate.

Technology is changing how the pharma, biotech, and healthcare industries communicate, educate and market within the hybrid world. Harnessing these innovative tools offers the best user experience and engagement tactics for a range of target audiences and end-use uses.

In-person booth experiences

We can create high-resolution digital content to enhance scientific storytelling. Such content can be utilized throughout physical booths on a range of outputs such as:

• Touchscreens
• Interactive stations
• Virtual Reality
• Augmented reality and immersive experiences
• Holographic displays and more…

Stunning visual content helps attract people to the booth, encouraging further exploration of the scientific messages behind a product, pathway, or mechanism.

We are proud to say that we were the first to bring virtual reality content to the world of scientific conferences, and we continue to evolve and innovate our offerings in this space. We are able to adapt interactive augmented reality experiences for large booth installations to help captivate and engage your audience.

Virtual booth experiences

Replace or supplement a physical booth presence with web-based virtual experiences, facilitating connections without an in-person representative. The user can move around the booth digitally and interact with engaging digital content.

Disease and product microsites can be created to host a variety of educational digital content. A link can simply be sent to thousands of healthcare professionals (HCPs) for them to experience immersive, high-quality content. Digital assets and microsites stand the test of time after a virtual conference, making them a great long-term investment.

• Stunning animation assets implemented throughout the booth
• Create an engaging environment and unique user experience
• Versatile concept that can be refreshed with updated content providing longevity
• Metrics from each experience can provide key performance indicators to help evaluate success

ASH is fast approaching, which is why it is important to act now. The ideal time to begin planning for an event like this is at least 6-9 months before – a typical timescale to produce a medical animation (including approvals) is around 16-18 weeks. If you don’t have 16 weeks in your schedule, there are still options for accelerated production with Random42 without compromising on quality. Please get in touch as soon as possible if this is something you would like to discuss with us.