Animal Feed Animation

SCIENTIFIC ANIMATION

DSM and Novozymes aimed to meet the challenges of the poultry industry to feed a growing population, whilst still being able to maintain profitability. Together they created the feed additive BalanciusTM, to improve the gastrointestinal function of broilers so that they can get more nutrients from their feed.

The mechanism of action (MoA) animation created for BalanciusTM reveals how the unique technology hydrolyses peptidoglycan from bacterial cell debris in the intestines, optimising nutrient digestibility and absorption. In doing so, it demonstrates how DSM and Novozymes have created a product that provides big results at little cost to the consumer, helping to bring the product successfully to market.

The animation appears on DSM’s BalanciusTM product page to educate poultry farmers on the benefits of BalanciusTM on feed conversion ratios of their broilers. A VR experience of the animation was also developed, showing that DSM utilize innovative technologies in all aspects of their work.

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TESTIMONIALS

GSK

‘‘For experts, there’s limited time in which they will interact with this content, so getting a message across quickly is crucial, and this medium does it very well.
Product Manager, GSK

Bristol-Myers Squibb

‘‘Their turnaround time sets them apart from the rest of the field. The fact they can turnaround lots of comments in a couple of days is impressive, whereas that took weeks with other agencies we worked with. They’re well above the benchmark.
Oncology Clinical Liaison, Bristol-Myers Squibb

‘‘It was a combination equally of quality of work but also the comfort and confidence that I knew I would be working with PhDs. They gave me the confidence that they would have the ability to understand. The other companies didn’t have those sorts of people on staff, they were just good animators. That was the area where I felt that I could trust Random42 would deliver.’’
Senior Product Manager, Spectranetics

Amgen Logo

‘‘I have been to a lot of conferences and I have seen a lot of videos both from competitors and internally – in my eyes it is night and day. The quality Random42 have is not one step ahead, it is far ahead compared to what I have seen before.’’
Product Manager, Amgen