3D model of cell analyzer designed by Random42

Life Size 360° Demonstration in AR

Augmented Reality


This Bio-Rad experience provides a life size 360° demonstration of the ZE5™ Cell Analyzer Flow Cytometer and S3e™ Cell Sorter.

our approach

Users simply download the Bio-Rad App to their device and cutting-edge visual recognition technology reveals life-size models of the machines, allowing users to explore the internal workings of the machines and how they fit into a real lab setting. The app is easy to navigate and features short animations which provide more in-depth information and analysis of the instruments.

This experience is an example of utilizing AR as a promotional and sales tool.


“All of our field people and regional managers have been excited in using the apps and are finding it extremely beneficial. It has received a lot of internal interest, excitement, and success.”

Product Manager, Bio-Rad

Are you interested in seeing how our scientific animation can help you?