Users simply download the Bio-Rad App to their device and cutting-edge visual recognition technology reveals life-size models of the machines, allowing users to explore the internal workings of the machines and how they fit into a real lab setting. The app is easy to navigate and features short animations which provide more in-depth information and analysis of the instruments.
This experience is an example of utilizing AR as a promotional and sales tool.
“All of our field people and regional managers have been excited in using the apps and are finding it extremely beneficial. It has received a lot of internal interest, excitement, and success.”
Product Manager, Bio-Rad