High-Quality Digital Experiences for ASCO 2021

20th January 2021 Company News Events & Exhibitions News

On the 4th – 8th June 2021 the world’s leading oncology scientists and healthcare professionals will come together for the American Society of Clinical Oncology’s (ASCO) Annual Meeting.

3D model of cancer immunotherapy designed by Random42

We understand that at a time of much uncertainty, it is difficult to make any decisions or plans for ASCO 2021. Whilst the event date has been scheduled, the event organisers are yet to release the final event format. We wanted to reassure anyone who is starting to think about planning for this years’ event without yet knowing if it will be a digital or in-person conference…  Here at Random42, we possess the creative and scientific expertise to help your novel science stand out, whatever the format of the event.

Our content can be utilized easily across digital platforms meaning it is perfect for virtual conference applications and once physical conferences can return these scientific animation assets can easily be repurposed for booth design backdrops, large touchscreen, iPads, virtual reality headsets and much more! These high-quality digital materials are able to be leveraged across various marketing initiatives and provide the longevity needed to make them an investment for all future conferences, virtual or physical.

For the world of oncology, this is the event where you find all the players, both big and small, looking to make a large impact regarding their latest advances. Whether virtual or physical, the event promises the practice-changing science and education we have come to expect from ASCO over the years making it just as important as ever to communicate your science effectively and stand out from the rest.

3D model of the metaverse designed by Random42

High-quality digital experiences to differentiate your brand

Marketing campaigns have an increased need to be implemented remotely, highlighting the need for high-quality digital content.

Clearly explain the science behind a product or disease area, whilst removing the need for direct human interaction.

Replace a physical booth presence with web-based virtual experiences, facilitating connections without an in-person representative. The user can move around the booth digitally and interact with engaging content.

  • Stunning animation assets implemented throughout the booth
  • Create an engaging environment and unique user experience
  • Versatile concept that can be refreshed with updated content providing longevity
  • Metrics from each experience can provide key performance indicators to help evaluate success
3D model of cells designed by Random42

How we can help

Random42 consists of scientists, artists, animators and programmers, who collaborate to effortlessly intertwine the worlds of science, art and technology, producing some of the most impactful scientific imagery, stories and interactive experiences.

With a unique creative team consisting of both 3D artists and interactive developers, Random42 hosts the collaboration necessary to create the highest quality, cutting-edge experiences.

Our team can create a purpose-built app, seamlessly integrating animations and stunning visuals, allowing the user to interact with molecular structures. Rich stimulating imagery promotes deeper engagement and reinforces the scientific story behind the pharmaceutical product.

Random42 Animation Development Process

ASCO is fast approaching, which is why it is important to act now. The ideal time to begin planning for an event like this is at least 3-4 months before – a typical timescale to produce a medical animation (including approvals) is around 12 weeks. If you don’t have 3-4 months in your schedule, there are still options for accelerated production with Random42 without compromising on quality. Please get in touch as soon as possible if this is something you would like to discuss with us.

Interactive Booth Experiences designed by Random42

As many events go digital, alternative approaches are required to connect with Health Care Professionals (HCPs) and other influential target audiences. Random42 can create such content in the form of animation (MoA/MoD), interactive experiences, or other digital solutions, removing the need for direct human interaction. Our digital assets are the perfect solution to stand out at any virtual event or conference.

Such experiences are also ideal for physical events and can be repurposed onto large touchscreens or Ipads as part of a booth; attracting people to your stand and then letting them explore the science behind a product. We employ gesture-driven devices, so that a user can interact with the experience independently, as well as many other platforms that make the experience impactful, engaging, and educational.

Why is ASCO so important?

When ASCO was established over 50 years ago, the founding members wanted an annual meeting to share the latest information about the treatment of cancer as a top priority. This was back in a time when oncology was not yet recognized as a medical specialty.

Since then, ASCO has grown to become one of the most significant biopharma conventions in the industry and one of the largest gatherings of medical professionals in the world. It brings together more than 30,000 doctors, scientists, public officials, patient advocates, investors, and life science executives.

Thousands of scientific abstracts are released in May ahead of the meeting, giving investors an early opportunity to investigate the latest in the oncology drug development field. Many companies will keep their most significant data under wraps, unveiling them as ground-breaking presentations during the conference.

ASCO’s annual meeting takes place from June 4th – June 8th 2021 – so if you are planning to secure an animation provider, now is the time to act.

Get in touch with our expert team for a consultation on how to make the most of ASCO.


Are you interested in seeing how medical animation can help you?