Nicotine Addiction Animation
Scientific Animation | Website Assets
Tackling the issue of nicotine addiction, this animation was created for Haleon to spotlight the role that Nicotine Replacement Therapies (NRTs) can have in smoking cessation. By addressing the serious health consequences of nicotine addiction, including cancer and other lung diseases, the animation focuses on the challenges of quitting due to nicotine’s highly addictive nature.
Designed to resonate with consumers who may have unsuccessfully attempted to quit smoking, the animation aims to explain the disease mechanism of nicotine addiction and the potential impacts of nicotine on the brain.
The video highlights how NRTs), such as gum, lozenges, and patches, are designed to address aspects of both the physical and behavioral dependencies associated with smoking and provides information on appropriate regimens for their use.
The animation highlights NRT as a viable option to consider alongside or instead of vaping and e-cigarettes when aiming to quit smoking. By illustrating the changes in brain chemistry that may occur with prolonged smoking, the animation seeks to underscore the potential limitations of relying solely on willpower to overcome addiction.
The goal is to provide consumers with a deeper understanding of nicotine addiction and the available treatment options designed to help them in their quitting journey.
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