Animal Gastrointestinal Health VR

Virtual Reality Experience & Scientific Animation

Hill’s Pet Nutrition developed Hill’s™ Prescription Diet™, which utilizes their ActiveBiome+™ Technology to help tackle fibre-responsive gastrointestinal (GI) issues by putting microbiome health at the forefront of GI care.

The formula of this dietetic pet food features a synergistic blend of natural fibers, promoting regular healthy stool and nourishing and activating the gut microbiome to support digestive health and overall well-being.

The technology stimulates the release of anti-inflammatory and antioxidant compounds and post-biotics, fostering a healthy and balanced gut microbiome, resolving chronic diarrhea in 24 hours, and reducing the risk of future episodes.

We created an engaging virtual reality (VR) experience to showcase the effects of this biology-based nutrition on pets. The VR experience is available for desktop playback and on Samsung Gear VR or Oculus, aiming to educate and captivate veterinary professionals, customers, and pet owners.

This interactive initiative immerses people in Hill’s science-based nutrition through VR, translating the science into tangible benefits for the pet’s health and well-being. The VR experience has been utilized by internal teams for social media, in-clinics, and conferences.

The eye-catching VR experience was also adapted into a full-length animation, allowing the stunning visuals to be used online and on social media. The animation is housed on myhillsvet.com introducing the ActivBiome+™ and explaining the microbiome mode of action, as well as on the Hill’s Pet Nutrition YouTube channel.

A short looping clip taken from the video has also been used on hillspet.co.uk where users can click to ‘see ActivBiome+ in action’. Additionally, animation content has been incorporated into a promotional video alongside live-action footage.