Unifying Your Brand with Core Science Imagery
Corporate Communications: Revitalize Your Visual Brand
Random42 have worked extensively with corporate communications teams at AstraZeneca to promote the company, in its entirety, to investors, scientists and HCPs.
Examples of this work include a series of animations for their R&D pipeline, which support the focus areas and serve as visual brand identity images utilized throughout the corporate website and press activities.
The focus of this strategy was to emphasize the richness of AstraZeneca’s pipeline, ultimately achieving an increase in stock value.
Reutilization of Assets Throughout Your Campaign
Previous assets created for AstraZeneca by Random42 have been leveraged throughout their digital channels, including within their digital brochure which is housed on the AZ corporate website.
The brochure introduces the AZ IMED Biotech Unit and uses the scientific imagery assets to create an underlying consistent brand identity for the IMED Biotech Unit, bringing the future potential of AstraZeneca’s drug discovery pipeline to life.
Are you interested in seeing how our award-winning medical animation can help you?
Random42 constantly strives to innovate in the medical animation space. Get in touch for a consultation on your next project.
‘‘For experts, there’s limited time in which they will interact with this content, so getting a message across quickly is crucial, and this medium does it very well.’’
Product Manager, GSK
‘‘Their turnaround time sets them apart from the rest of the field. The fact they can turnaround lots of comments in a couple of days is impressive, whereas that took weeks with other agencies we worked with. They’re well above the benchmark.’’
Oncology Clinical Liaison, Bristol-Myers Squibb
‘‘It was a combination equally of quality of work but also the comfort and confidence that I knew I would be working with PhDs. They gave me the confidence that they would have the ability to understand. The other companies didn’t have those sorts of people on staff, they were just good animators. That was the area where I felt that I could trust Random42 would deliver.’’
Senior Product Manager, Spectranetics
‘‘I have been to a lot of conferences and I have seen a lot of videos both from competitors and internally – in my eyes it is night and day. The quality Random42 have is not one step ahead, it is far ahead compared to what I have seen before.’’
Product Manager, Amgen