Gene therapy animation
UniQure is investigating the potential of gene transfer to cure patients with genetic disorders. Viruses are used to deliver normal copies of a gene to cells, enabling the production of functioning proteins and potentially curing genetic disorders such as cystic fibrosis. This new genetic material is not integrated into the DNA and so is not passed onto future generations.
The educational animation developed by Random42 sits on the UniQure website and demonstrates to a wider audience how gene transfer technology functions within the body.
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Product Manager, GSK
‘‘Their turnaround time sets them apart from the rest of the field. The fact they can turnaround lots of comments in a couple of days is impressive, whereas that took weeks with other agencies we worked with. They’re well above the benchmark.’’
Oncology Clinical Liaison, Bristol-Myers Squibb
‘‘It was a combination equally of quality of work but also the comfort and confidence that I knew I would be working with PhDs. They gave me the confidence that they would have the ability to understand. The other companies didn’t have those sorts of people on staff, they were just good animators. That was the area where I felt that I could trust Random42 would deliver.’’
Senior Product Manager, Spectranetics
‘‘I have been to a lot of conferences and I have seen a lot of videos both from competitors and internally – in my eyes it is night and day. The quality Random42 have is not one step ahead, it is far ahead compared to what I have seen before.’’
Product Manager, Amgen