Contributing to Innovation with Medical Animation
Medical animation is already one of the most innovative technologies available to pharmaceutical, healthcare and biotech organisations, but how can it continue to evolve and contribute to these sectors?
THE IMPORTANCE OF MEDICAL ANIMATION TODAY
CONTRIBUTION TO INNOVATION
WHAT IS THE FUTURE OF MEDICAL ANIMATION?
Random42 exists as a global leader in developing innovative new technologies. Since our inception in 1992, we have strived to amplify our offering and elevate our unique brand of scientific storytelling to a new level, a move which has earned us over 175 awards and established Random42 as the leading company in the industry.
But what is the future of medical animation and how will we continue to push the boundaries to innovate and grow?
The advent of tablets, large touchscreens, virtual reality headsets and fast broadband streaming has brought numerous challenges, along with plenty of opportunities. We live in a culture that craves information that is easy to digest and, especially in the medical sector, it can be difficult to condense a convoluted subject into something that can be experienced visually and easily understood. As individuals, we are increasingly looking for ways to physically interact with material — not just see it or hear about it — whether that’s a game, a presentation or a virtual tour.
Tablets and smartphones, when combined with innovative medical animation, allow individuals to move molecules, view the human body from any chosen angle and more, according to the need of the shareholder, patient or physician.
Virtual Reality (VR) and Augmented Reality (AR) have also become massive movers, not only in the medical animation space, but also across all industries. VR and AR technology can immerse users into the human body, where they can follow pathways or watch as blood cells float past them. It takes a complicated scientific topic and makes them more interesting and engaging, while providing a rich and memorable experience.