Animation and Digital Solutions for HCP and Patient Education
Scientific animation is the perfect educational tool to transform complicated science into concise digital solutions, bringing concepts to life with realistic, high-quality 3D graphics. These visuals help explain the science at a molecular level, revealing processes and mechanisms that are not visible to the naked eye.
Random42 develop bespoke animations that help educate and inspire audiences of all academic abilities. Illustrating unique concepts to healthcare professionals (HCPs), patients, and other target audiences in a clear and engaging way, allows pharma and biotech companies to present their research concisely and cost-effectively.
3D animation outperforms text and 2D teaching materials by captivating the audience with stunning graphics, adding the wow factor needed to ignite your audience’s curiosity.
Animations can be used for:
- Interactive Apps
- Social channels
- Conferences and events
Medical animation can help educate patients and laypeople about scientific processes, treatments, or disease areas. The deeper understanding that comes from being more engaged allows patients to make more informed decisions and gives them far greater knowledge of their condition.
The same animation can be targeted to HCPs with a higher level of knowledge by creating multiple voiceovers that use different language and terminology. Two versions of the same animation, a high science version, and a simplified version, allow you to leverage your assets for a range of stakeholders.
Our interactive developers produce virtual reality (VR) and augmented reality (AR) experiences to enhance understanding and engagement further. AR content initiation simply requires a smartphone or tablet, making it easily accessible to everyone. AR is a powerful and innovative tool that can communicate novel information and clinical data to specific target audiences.
VR is another cutting-edge approach to education using headsets to create a 360° artificial world so that no specifics are “lost in translation”, guaranteeing flawless scientific communications.
View a selection of our scientific animation case studies for HCP and Patient Education below…