Interactive Augmented Reality
Virtual & Mixed Reality
Random42 Augmented Reality (AR) apps use visual recognition technology, where users simply point their smart device at a tracker which activates an experience, such as, interactive animations, holograms, 3D models and games.
Imagine bringing traditional marketing materials to life with digital content that is easily accessed by downloading an app, and simply scanning a page to activate content. This could include disease education videos, pharmaceutical MoAs, interviews with scientists, tours of R&D facilities and showing how a new device or diagnostic equipment works. AR can be used in many printed materials including product catalogues, brochures, flyers and business cards. AR can also be used at congresses and conferences to bring banners or large back drops to life with engaging content.
Case Study – Neurotech Exhibition using Interactive AR for Wyss Center
Bionic mannequins revealed hidden neurotech using AR technology. iPads available at the exhibition housed the app, which allowed users to hover over the sensors on the mannequins and display an AR projection of implantable technologies with clickable labels to educate the users in more depth.
Technologies covered include the use of brain controlled device to reactivate paralyzed limbs, a cochlear implant, restoring vision with bionic implants, using deep brain stimulation to treat depression & Parkinson’s and controlling tinnitus with neurofeedback.
The AR display was well received by the client and used again at the Society for Neuroscience (SfN) Neuroscience 2016 Annual Meeting in San Diego. For this event, the Wyss Center used bionic booth staff instead of mannequins and the delegates were very impressed with the AR technology.