Enamel Repair Toothpaste
Sensodyne Pronamel Intensive Repair helps to restore acid-damaged teeth by driving minerals into the enamel surface, resulting in stronger teeth. Dietary acid from food and drink is the main source of damage to the enamel which protects our teeth. Tooth erosion not only changes the appearance of teeth but also results in the risk of cavities and infections. Pronamel Intensive Repair contributes to the remineralization process to help deal with acid erosion at the source.
This Mechanism of Action (MoA) animation shows how the product works, covering acid erosion, and product activation. The animation was intended for both expert and consumer use to aid product launch.
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‘‘For experts, there’s limited time in which they will interact with this content, so getting a message across quickly is crucial, and this medium does it very well.’’
Product Manager, GSK
‘‘Their turnaround time sets them apart from the rest of the field. The fact they can turnaround lots of comments in a couple of days is impressive, whereas that took weeks with other agencies we worked with. They’re well above the benchmark.’’
Oncology Clinical Liaison, Bristol-Myers Squibb
‘‘It was a combination equally of quality of work but also the comfort and confidence that I knew I would be working with PhDs. They gave me the confidence that they would have the ability to understand. The other companies didn’t have those sorts of people on staff, they were just good animators. That was the area where I felt that I could trust Random42 would deliver.’’
Senior Product Manager, Spectranetics
‘‘I have been to a lot of conferences and I have seen a lot of videos both from competitors and internally – in my eyes it is night and day. The quality Random42 have is not one step ahead, it is far ahead compared to what I have seen before.’’
Product Manager, Amgen