Bone biology animation
A series of nine animations and a disease state website on the processes that occur within bone were developed for Amgen. These are Amgen’s most viewed animations with over 2.5 million hits on Amgen’s YouTube channel alone. The disease state website was the top-ranking entry on Google for the organic search term “bone biology” within 6 months of being rolled out, allowing Amgen to dominate this therapeutic area online.
The website was over ten years old and still received hundreds of thousands of views each year, highlighting that our work consistently withstands the test of time. Our disease state websites are ground-breaking in quality and earn our clients the highest possible web ranking for their targeted therapeutic areas.
Amgen’s Insights in Bone Biology website won 8 global industry awards and achieved the number 1 global Google ranking for the search term “bone biology”.
This animation forms part of the series of Amgen’s most viewed animations ever produced with over two million hits on Amgen’s YouTube channel alone.
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‘‘For experts, there’s limited time in which they will interact with this content, so getting a message across quickly is crucial, and this medium does it very well.’’
Product Manager, GSK
‘‘Their turnaround time sets them apart from the rest of the field. The fact they can turnaround lots of comments in a couple of days is impressive, whereas that took weeks with other agencies we worked with. They’re well above the benchmark.’’
Oncology Clinical Liaison, Bristol-Myers Squibb
‘‘It was a combination equally of quality of work but also the comfort and confidence that I knew I would be working with PhDs. They gave me the confidence that they would have the ability to understand. The other companies didn’t have those sorts of people on staff, they were just good animators. That was the area where I felt that I could trust Random42 would deliver.’’
Senior Product Manager, Spectranetics
‘‘I have been to a lot of conferences and I have seen a lot of videos both from competitors and internally – in my eyes it is night and day. The quality Random42 have is not one step ahead, it is far ahead compared to what I have seen before.’’
Product Manager, Amgen