IGF ONCOLOGY ANIMATION
IGF 1 and 2 stimulate the development and progression of different types of cancer. This oncology animation helps to educate and inform about the various pathways associated with IGF 1 and 2, highlighting the mechanism behind a monoclonal antibody developed by Boehringer Ingelheim, which binds to and neutralises these ligands. Preclinical studies have shown that this particular antibody inhibits tumour cell proliferation and growth and may therefore be used to treat patients with cancer.
The story-telling potential offered by the animation encourages increased engagement, utilizing spectacular imagery to emphasize the science behind the pharmaceutical product.
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‘‘For experts, there’s limited time in which they will interact with this content, so getting a message across quickly is crucial, and this medium does it very well.’’
Product Manager, GSK
‘‘Their turnaround time sets them apart from the rest of the field. The fact they can turnaround lots of comments in a couple of days is impressive, whereas that took weeks with other agencies we worked with. They’re well above the benchmark.’’
Oncology Clinical Liaison, Bristol-Myers Squibb
‘‘It was a combination equally of quality of work but also the comfort and confidence that I knew I would be working with PhDs. They gave me the confidence that they would have the ability to understand. The other companies didn’t have those sorts of people on staff, they were just good animators. That was the area where I felt that I could trust Random42 would deliver.’’
Senior Product Manager, Spectranetics
‘‘I have been to a lot of conferences and I have seen a lot of videos both from competitors and internally – in my eyes it is night and day. The quality Random42 have is not one step ahead, it is far ahead compared to what I have seen before.’’
Product Manager, Amgen