ADHD Mechanism of Action Animation
SCIENTIFIC ANIMATION
Vyvanse® is a central nervous system (CNS) stimulant used to treat ADHD. This animation uses impressive visuals and accurate scientific storytelling to explore the mechanism of action (MoA), focusing on drug delivery, administration options, and dosing, as well as important safety information.
The animation flows through the natural chapters covering all aspects of this drug, starting at formulation and then following the journey through the body as the product is rapidly absorbed from the gastrointestinal tract into the bloodstream where it circulates. Vibrant, colorful visuals depict the CNS, showing the drug as it passes from the blood to the CNS.
Two different aspect ratios were produced, making the animation suitable for widescreen and mobile use.
The animation is hosted on the product website, in the ADHD section, within their ‘How Vyvanse® is delivered within the body’ segment.
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Product Manager, GSK
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Oncology Clinical Liaison, Bristol-Myers Squibb
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Senior Product Manager, Spectranetics
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Product Manager, Amgen
