ADHD Mechanism of Action Animation


Vyvanse® is a central nervous system (CNS) stimulant used to treat ADHD. This animation uses impressive visuals and accurate scientific storytelling to explore the mechanism of action (MoA), focusing on drug delivery, administration options, and dosing, as well as important safety information.

The animation flows through the natural chapters covering all aspects of this drug, starting at formulation and then following the journey through the body as the product is rapidly absorbed from the gastrointestinal tract into the bloodstream where it circulates. Vibrant, colorful visuals depict the CNS, showing the drug as it passes from the blood to the CNS.

Two different aspect ratios were produced, making the animation suitable for widescreen and mobile use.

The animation is hosted on the product website, in the ADHD section, within their ‘How Vyvanse® is delivered within the body’ segment.

ADHD Product Medical Animation

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GSK Random42 client

‘‘For experts, there’s limited time in which they will interact with this content, so getting a message across quickly is crucial, and this medium does it very well.
Product Manager, GSK

BMS logo Random42 client

‘‘Their turnaround time sets them apart from the rest of the field. The fact they can turnaround lots of comments in a couple of days is impressive, whereas that took weeks with other agencies we worked with. They’re well above the benchmark.
Oncology Clinical Liaison, Bristol-Myers Squibb

‘‘It was a combination equally of quality of work but also the comfort and confidence that I knew I would be working with PhDs. They gave me the confidence that they would have the ability to understand. The other companies didn’t have those sorts of people on staff, they were just good animators. That was the area where I felt that I could trust Random42 would deliver.’’
Senior Product Manager, Spectranetics

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‘‘I have been to a lot of conferences and I have seen a lot of videos both from competitors and internally – in my eyes it is night and day. The quality Random42 have is not one step ahead, it is far ahead compared to what I have seen before.’’
Product Manager, Amgen