Animation to Enhance Public Relations and Social Media Activity
At Random42, we can help support biotech and pharma public relations (PR) activities, ensuring your news stands out and that you connect and engage with influential target audiences across the globe. Medical animation is an excellent tool for PR, establishing a consistent and unified brand identity across the whole portfolio.
The animation can be linked to a press release, allowing viewers to gain deeper insight and knowledge into a topic or product through visual storytelling. Our extensive PR experience with pharma and biotech companies means our team is well equipped at complying with regulatory requirements, ensuring the right messages are presented in the best way possible.
Pharmaceutical public relations have a much more important role than just creating promotional adverts; it is vital to educate patients, healthcare professionals (HCPs), and potential investors about products and diseases.
Our mechanism of disease/action (MoD/MoA) animations are the perfect visualization tool for informing and educating all stakeholders. Our in-house team of PhD-qualified scientists create the narrative of each animation in collaboration with the client to ensure the wording reflects core messages and research. As a product moves through the pipeline, the language and terminology can be modified to allow the animation to target a wide range of audiences and levels of understanding, allowing all stakeholders to be updated at key milestones.
Animation for Social Media
We offer expert content generation, creating engaging and informative social media clips and images. Each 3D video clip will be edited, together with 2D animations and infographics, to provide unique bite-sized pieces of information around core messages contained within the animation, new or novel data, or general corporate promotion. The content can be used across all social media channels, with the option of having no voiceover, just onscreen text, so that it can be understood when played in silence.
All social media video assets and visuals will be consistent with the brand look and feel and can be requested for use across key company milestones, including;
- Data readouts
- Funding allocations
- NDA/IND success
- Drug designations/approvals
A complimentary visual toolkit is also developed, including:
- Eye-catching 3D images rendered on a clear transparent background for integration into PowerPoint slide decks or for other print materials (such as backdrops for booths)
- Shots from the animation rendered at HD 1920x1080p
- Short clips around 10 seconds in length are exported so they can be inserted into a slide kit, sales aid, or for social media purposes
- Looping clips for use on websites and social media channels
- Social media banners
Additionally, the growth of social media has had a massive impact on the nature of corporate messaging, turning one-way communications into open conversation. Having a collection of creative and engaging resources at your disposal is a great way to boost social media interaction, reach and influence varied populations, and relay key information to all audiences.
At Random42, our talented in-house team of scientists and animators create bespoke content in line with your internal style guidelines. This ensures your brand identity is recognizable and consistent with your messaging, logos, and marketing efforts, building trusted and familiar content across multiple channels and platforms.
View a selection of our scientific animation case studies for PR and Social Media below…
‘‘Extremely happy, everybody was great on the team. They answered all our questions and made it look easy. The end result is perfect. ’’
Executive Coordinator, Cellectar Biosciences
‘‘The presentation was dramatically enhanced by the video, which looked fantastic on the big screen. Thank you and the entire Random42 team for your excellent work and for getting the final edition to me in time for the conference. All very much appreciated! ’’
President and CEO, Vallum Corporation
‘‘The quality of the work produced by Random42 sets them apart and helps us quickly tell our scientific story more clearly. The high-quality production value is bolstered by their depth of knowledge. Together, that helps us tell the story of a complex disease and cell-based treatment and make it understandable to professionals and laypeople alike.’’
CEO, Brainstorm Cell Therapeutics
‘‘Working with the Random42 team was a seamless collaboration, where they exhibited great project management skills, clear & thoughtful communication, and delivered high-quality work that was visually appealing. Our team was impressed with the final products!’’
Medical Affairs, Phathom Pharmaceuticals
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